Will your keywords result in sales?
March 16, 2009
When discussing search engine optimization, I very often talk about the importance of selecting keywords that offer a reasonable amount of traffic without being too difficult to rank for. That is a very important factor, to be sure, but there is another factor that is equally important. I should have discussed it long before now.
But hey, better late than never, right?
The second factor that you need to analyze when selecting your keywords is whether or not the keywords have a high probability of commercial intent. That is, are people who are searching for these keywords looking to buy something, or are they just searching for information?
For example, someone searching for "lung cancer" is likely looking for information, not products. On the other hand, somebody searching for "canon powershot digital camera" is very likely looking to buy. If only it was always that easy to judge the commercial intent of all keywords! Unfortunately, it's not.
For example, someone could search for "old time radio" with the intention of getting information about old radio shows, but there are many people who sell compilations of old time radio shows as well, and it's possible the searcher is looking to buy. Wouldn't it be nice if you had a tool that would tell you how likely it is that a person searching for a set of keywords is looking to buy?
Guess what? There is such a tool, and it's free. MSN actually has a Commercial Intent Tool that you can feed a set of keywords and find out how commercially viable any given set of keywords is.
Click here to go to the Commercial Intent Tool.
I've run a number of keywords that I have personal experience with through this tool, and so far it's proven to be very accurate. It's very easy to use: just enter your keywords, select the "Query" option, and click "GO". The tool will then return either a "Commercial Intention" value or a "Non-Commercial Intention" value (from 0 to 1). Just multiply that value times 100 to get the probability that the keywords are (or aren't) good for selling a product.
For example, if a set of keywords comes back with a .65 Commercial Intention value, then there's a 65% chance that somebody searching for those keywords is looking to buy. On the other hand, if it comes back with a .7 Non-Commercial Intention value, then there's a 70% chance the searcher isn't looking to buy.
To answer my previous question regarding the commercial intent of the keywords "old time radio", the tool tells me that there's a 56% chance that a person searching for those keywords isn't looking to buy. So that may not be the best set of keywords to target if I'm looking to sell something. On the other hand, the phrase "old time radio cd" has a 96% chance of being searched for with commercial intent — so that may be a better set of keywords to target.
This information is incredibly valuable, because it's not always easy to judge whether or not a set of keywords is worth the time, effort and expense to rank for (or bid on if you use Pay-Per-Click ads). A set of keywords may get a million searches a month, but if it has no commercial intent, you would be much better off ranking for (or bidding on) a set of keywords that gets a lot less traffic if the commercial intent is a lot higher.
So next time you sit down to do your keyword analysis, don't forget to check the commercial intent of the keywords before making your plans for ranking or bidding on those keywords.
(P.S. Even if you're just putting up sites and pages to earn AdSense revenue, it's been my experience that Google rewards a site with a higher EPC — earnings per click — if that site converts well for the advertisers displayed on the page. So you want to target keywords with a high commercial intent in order to earn as much as possible, even if you're not actually offering any affiliate products, just AdSense.)
Please leave your thoughts and questions in a comment below.
Comments
133 Responses to “Will your keywords result in sales?”
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Jonathan Leger has been earning his living online full-time since the fall of 2004. He regularly posts advice about search engine optimization (his current passion), AdSense and Internet Marketing. 
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Jonathan,
Thanks for this - it looks like a really useful too, especially for people just starting online as they don't have the experience to recognise commercial keywords yet.
Even for experienced marketers, I'm sure they'll find some suprises when they use this tool.
We'll definitely be using it from now on.
I trust this tool also can be used for my google adwords marketing.
thanks a lot.
haidi:
Absolutely. Why waste money on AdWords for keywords that won't result in buyers?
excellent tool! really appreciate the info! helped me decide that the keywords i am using need to be tweaked a bit!
I love how you talked about topics that others will keep a secret.
In any case, if you're optimizing for any tangible or intangible items, remember to add the verb "buy" before your targeted keywords to increase your commercial intent.
For example, "buy cd", "buy sneakers", "buy advertising", and etc…
From my experiences, the leads that come from these rankings will more than likely convert very high for you.
Good luck to all!!!
Great tool, thanks for the tip!
Wow, I never thought of this before.
All the while, I try hard to get high ranking for "Ganoderma" (herbal supplement) for one of my website. But the Non-commercial Intention value is 0.87! Looks like I'm heading the wrong direction all the while.
Thanks for sharing.
Thanks Jon, after all this time, i always use as much keywords as i can…from now on i will squeezz them and focus on with this commercial intentions to make more profits…
Thanks Jonathan,
I've heard of this tool before, but never really used it. Now that I'm paying more attention to how to use keywords for affiliate sales, I will start checking my keywords for commercial intent.
Thanks for the reminder.
Rudy Silva
This is a really great tool… very helpful indeed.. especially when you use it in deciding what keywords to us on AdWords.. but, there's a catch.
Most people believe that it's all about the keywords but it is more than that, keywords do half of the job, the other half is accomplished by the offer / headline.
You can have a number 1 ranking for a keyword with a high commercial intent but if your webpage copy or design does not to hit the right buttons in your visitors that make them buy, the ranking won't really help your conversion rate nor your bottom line.
Wow! A great little tool I was surprised to find that the keywords I had identified as typically what someone would type in were non commercial thank goodness it said that others were commercial thanks for this link Jonathan
Hi Jonathan readers posters keyword search fans fan n'wide excellent find this tool can really help the user get a balance to where and what they intend to have there websites represent especially in these social networking times online thanks Jonathan I did not no this toll existed until I received your email notification …
All my best to you and yours
Phillip Skinner
Jonathan,
This posting is very valuable and I thank you for the time spent writing it and putting it here.
I own keyword software that includes a commercial intent value, but it has not been explained to me in as much detail as you have in your post, so I never fully understood the relevance of this. Thanks to you, I now understand this terminology and will take more notice if the readings in my software.
Great stuff !!!!
Nice post.
I often wonder why a very highly indexed site for more than 5 keywords all on page 1 of google ranging from #1 - #10 is not really getting traffic and is not making any sales. Ranking in SEO without the money words does not really mean anything.
Now that I find out about commercial intent, I can change my keywords which can now actually lead to sales. Thank you, John.
Susan
Another tooth cracking nugget of gold. Thanks Jon
I know of this tool but haven't been using it enough.
Thanks for the kick in the butt Jon; looking forward to your next post as always
Never heard of this tool before. Thanks John, I try to compile the keyword lists for the adsense, but never thought of evaluating their commercial intent.
Great tip, Jonathan, and sometimes it's the obvious questions we forget to ask ourselves.
I'll be trying it out and giving this link to my clients.
Thanks!
Marion
This is a fantastic tool. This does save a lot of time sifting thru keywords and wondering if I should adsense a page or not. Thanks!
Thanks for very good tool, I will use it.
It's a great point, Jonathan …I've been tracking the CI of many keywords and it definitely stacks up that those with a higher CI convert (buy!) in much greater volume.
Appreciate you raising awareness. Kind regards, Steve.
I agree. There are many people who own websites that get tens of thousands of visitors per month but yet earn so little in revenue.
Sites which receive far less traffic can earn much more just because of the pure nature of the site and the keywords in which they target.
It is sometimes worth targeting phrases with the word BUY in them.
Andy
Jonathan,
Thanks a lot for the advice. Very useful and shows already you have the right keywords for your sites or not.
Thanks again for sharing such URL
Nice one John, I didnt even know this tool existed.
- Gobala -
Hi Jon,
"Will your keywords result in sales" gets a .75 non commercial value but it raises a compelling question that made me want to read the article.
and guess what, while I was here I started to look at the products your selling from this site.
and to be totally honest I'm tempted to pull out the old credit card and buy another one of your products.
So to sound like i"m repeating what "Guru Product Launch Reviews" pointed out, It really does come down to how good your copy is and what kind of offer you can put in front of your sites visitors.
I mean if some-one with lung cancer was looking for information about lung cancer, don't you think they would buy if you could put a compelling offer in front of them telling them how they can be healed?.
Thanks for that insight, have booked marked the site.
James Pang - a Ganoderma is a tough fungus that grows on the side of trees! never heard of it as a herbal supplement, did used to be used by artists to draw on though!
Good advice Jonathan. It's always useful to have another tool in the box when it comes to key words and ranking, especially for those of us who feel we're searching in the dark around this subject! Thanks for taking the time to let us know about the CIT.
Although aware of this tool, I have never used it. I ran through a keyword I was actively trying to rank for and it returned 88% non-commercial! I then ran a different (but equally important KW that I hadn't really bothered with and got 77% commercial!
Just goes to show, but I wonder what levels of accuracy we are getting?
Regards
Anthony
Right Jon !
Especially if your niche is for domestic market.
Most of the times it's a good ranking in yahool but a flop in google .
A most interesting site but I have my doubts about the value.
Keeping in mind that MSN has about 18% of the web search traffic and their algorithm is pretty primitive so possibly not that valuable.
I found it interesting that the word buy on it's own has 96% Commercial probability, http://www.buy-debt-fix.com has a Non-commercial probability of 1 (with or without the hyphens) but buy debt fix as keywords had CP of 56% but with hyphens NCP of 81%.
Play with it, interesting tool but ultimately deceptive I think.
Yes, an excellent tool, Jon.
I use some software which has this feature built in, but I must admit to not paying as much attention to it as I should!!
Thx for the wake-up call ;o|)
thanks Jon! Will keep this tool in my mind.
Awesome post as usual.
Nice find john haven't seen that tool before, how ever for me if I'm going to put the time into link building for a competitive term (especially if I'm buying links etc) I run PPC ads for the terms for what ever period of time I feel I need to get half decent stats and conversion #s on it.
That's data right from the horses mouth, + it allows me to tweak my content/headlines/promos etc. via split testing.
Cheers,
Ian
WOW- Jonathan!
I can honestly say that this post truly excited me. I mean really really really excited me! Do I sound excited? LOL
So many people trying to make it online "don't get" this truth about keywords.
It's soooo awesome that you are teaching this.
It took me a while to actually "get" this about keywords- but I finally understood this last year.
But —I didn't have a tool that would actually confirm my hunches as to which keywords were monetizable and which weren't.
Thank you so much for telling us about this. It makes a world of difference to have this tool.
I can honestly say that I have unsubscribed from most of the "gurus" out there. All they do is pitch pitch and pitch some more.
There's only a handful of leaders(that's what i like to call the good "gurus") that offer true value to their readers.
That's why I won't unsubscribe from your list- you're always offering true valuable information.
All the best,
Eren
Wow, thanks for a great post, i never knew that that tool existed. I am in the middle of an article marketing campaign and will definitely use this to see if i can increase my sales
Hi Jon
This is really great information. Had a look at the site and it looks excellent. At least now I don't have to waste my time writing articles with non commercial keywords.
Michelle Jayes
Kind of fickle tool, this is.
Tried a reasonably good converting phrase, "how to get a girl" and the results are "Non-Commercial Intention 0.95"
Well, yes …and no. Just depends upon the context!
This "artificial intelligence" stuff can get pretty artificial, alright …lol!
I have been using that tool since the Bruce Clay workshop. It's one of the very few new things I learned there.
This is a valuable tool to gather data for e-commerce sites or when researching pay-per click. The keyword research process still requires scoping out the keyword continuum: research -> questions -> comparison -> purchase.
My challenge is many of my clients do not perform transactions online. Their web sites are lead generation tools, so I dig into the analytic traffic data and find which words create opt ins and and which ones don't.
Jonathan,
I have featured this tool as a "secret" keyword research resource in my Article Marketing Handbook for over a year now. Now you've gone and let the cat out of the bag. LOL
As article marketers go, this is a very important concept to grasp. If you are not optimizing an article for commercial intent keywords, you are basically wastng your time. Sure, using any old keyword you may get a rogue sale here or there, but conversions multiply like rabbits when you use some common sense and choose the right keywords to concentrate on.
There are plenty of other tools there that you can apply a little common sense to as well, and get a whole lot more out of your marketing campaigns.
Thanks Jon,
Allen Graves
Hi Jon, thanks again for an excellent article. I've got my ranking up to No.3 in Google with your 1way links system for a 2 word trophy key phrase for my industry but it gets very little traffic and no sales yet according to my enquiries, so maybe this is why. According to this tool (which i haven't seen before) it is a 62% of being a non commercial probability so sure that is the reason!
Thanks again I will now go and find a phrase to promote with a higher probability!
Best regards
Roger
Jonathan,
The nugget I pulled out of this post is the advice on improving the performance of Adsense. Rather than just being a middle man for clicks, you can make a real effort to ad value to Google and to the advertiser all while getting paid yourself.
Brilliant!
Jonathan
Jon,
Thanks for sharing this valuable tool. It's the first time I've seen this tool.
This will really help increase conversation rate.
Learning how to use keywords for marketing is not easy and you have provided me with many tips. This tool is another one.
Also you have answered a question regarding Adsense clicks…'it's been my experience that Google rewards a site with a higher EPC — earnings per click — if that site converts well for the advertisers displayed on the page.'
I was getting 10c to 40c clicks and then last week 3 x $2.50 clicks on the one day. I wondered if it was my keywords that made the difference.
Anyway, thanks again Jon.
Thanks for the information. It's very useful tool and I will start using it…
I've just started a life insurance blog so I thought I'd give the tool a spin and got a surprise:
life insurance +67%
life insurance policy +79%
buy life insurance +87%
I suppose nobody would willingly spend time researching the above phrases for fun - so it's logical they're buyers - but it's not what I expected - thought they'd be much lower scores - i.e. lots of lookers
here's a shocker:
singular
life insurance article -71%
plural
life insurance articles +68%
what a difference a letter makes!
this tool is very interesting
when can we expect you to offer us a software program to process 100's of keywords at a time? - better be quick before Google steal their idea and build it into their keyword tool
Hi Jonathan
You've done it again. What a marvelous tool and free too. Such a time and money saver .
many thanks for this and your other tips received in earlier emails with much appreciation.
John Davies
Hi Jon,
like allways a great post and topic and it speakes for you to talk about it, most of the "others" would like to keep it as a secret.
Thks a lot
and a great time to everybody
Jayenn - The part time Cabdriver -
(Juergen Nuhn)
I also use to think a bit about what the searcher expects to find, to do when search for a particular term, but never taught about it that deep.
Thanks for the link to Commercial Intent Tool, Jon.
That's a good tool.
Andrei C
Jon,
Excellent post, thanks for sharing great information about the Commercial and Non-Commercial Intention of keywords and great tool for the measurement of keywords quality.
Off course, we can get high conversion rate by using this cute tool and great tips. I really like so much post.
what a useful tips!
i'd never thought that the commercial intent is very significant to adsense epc.
I had often wondered about this and now, thanks to you, I have a way to check it out.
Thank you very much.
Romie
Thanks Jonathan,
As always you know what your readers want!
More traffic and income without breaking the bank…
Jonathan,
Thanks for a great post and sharing the info on the Commercial Intent Tool. Driving hordes of traffic without taking it into consideration is money down the drain.
Appreciate all you do.
Best Wishes,
Lin
I'm sure that Microsoft hasn't created an API for their OCI Tool.
At least, I can't find it
Maybe they never will be!
As someone said….Google might beat them to the punch by adding a similar function it to their Keyword tool.
Greg
I've been struggling with four Adwords campaigns the last few days. After reading your article, I ran the main keywords of each campaign through the tool and to my surprise all four of them were negative (-67%, -81%, -97%, and -83%). I'm not sure that's the only reason why I've been spending money and making no profits but I sure is a contributor.
As always, thanks for the fine recommendation.
Brian
Looks like a great tool. Thanks for pointion it out.
Brad
Hi Jon,
I tried to scan the comments and I didn't see this but i wanted to mention for owners of Market Samurai that the MSN commercial intent module is built into the program.
They only need to select that option when analyzing their keywords.
Going directly to the source is much quicker, though.
Thank you for continued timely and quality posts.
Jeff
Now this is what I call a good post - very useful, keep up the good work your one of the few IM guys that actually care's about your readers and provide's helpful stuff that help's newbies like me.
PS and thanks for the extra tip on your PS at the bottom of the post
Wow…what a great tool. This means I can now pin-point my keywords for adword campaigns, blogs, websites etc…. I am positive this will help most of us improve R.O.I.
Thanks Jon
Paul
This could be a "missing link" in the internet scheme of things.
Just one more example of why I read your blog. Happy St. Pat's Day.
Hi Jonathan,
This is a very useful tool and one that I utilize each time I buy a new domain name. Though I have to admit - I've used it through another keyword research program I bought. Thank you for sharing this with us. As usual, you're posts are always informative and helpful.
Thanks - Mark Krusch
Yeah, there are some pay for tools that have been doing this for awhile. Didn't know MSN had it for free though.
Thanks for the great tool. I am so glad I signed up to your newsletter a while back. I have received so much info from your emails. It is not often that a person gets the kind of training that actually helps without the pressure to buy something first.
Thanks jonathan!
Debbie
Very accurate info…I have been taking commercial intent into accout into all of my keyword research(when I am trying to sell something) for a few months now, and will usually nix keywords with a commercial value below 50%.
Used this strategy to test a pay per click campaign just this week…
results?…3 sells of a nearly $40.00 product in just over 24 hours…spent about $20.00 to make that $120.00…hmmm
It works…
Hi Jon,
This is very helpful for newbie who is just starting online business and does not know anything about commercial keywords. It also give me ideas how to check the commercial intent of the keywords before making plans.
Thanks
Kha
Looks great, but yet need to try-out out on adwords campaign. We'll know then, how it can impact our profitability. Guess that you still have to experiment though. Anyway, I am just wondering why something is so good and yet is available freely.
Thanks Jonathan, for the tip.
Abd. Kahar
Hi Jonathan. One point it would have been interesting to discuss is the "commercial information intent" issue - I just made that up. For instance, if you are doing lead gen, or CPA, you get paid not on whether or not someone buys, but if they take an action step. If you think of the sales cycle (typically) as a continuum, they would be in the middle of it the "comparision" stage, i.e.
awareness –>interest—>sale
(adsense)—->(CPA)—>(PPS, sales)
I wish the tool could segment the latter two stages even further.
thanks for the info, jon.. i've just made a blog but i didn't consider about this commercial keyword whole things.. well, i only offer useful tips for people and just hoping that i would get loyal visitors.. my strategy is having as many as loyal visitors and make my site has top page rank so i could drive much more traffics.. n more traffics mean higher possibility of making sales?
looks like i have wrong strategy..
Microsoft has been quietly sneaking up on Google over the years. I doubt they will overtake them, but it is sure good to see competition out there. Especially since the big G is getting even bigger lately.
If you go back a bit in time, you may remember the launch of BCentral.com, which is/was Microsoft's backend to advertising. From there you could send emails to your customers or a targeted list, and be 100% sure it would end up on all the MSN accounts you sent it to, as well as most others. Many SPAM filters block BCentral emails now, assuming they are garbage. Oddly, a great percentage of those garbage emails were subscribed to by people clicking on "Next" and "I Accept". Gotta love it!
Now with the Live Search paying customers to buy products found on their engine MS has upped the stakes a lot. Still it is a bit of desperation, but stupider things have paid off over the years. We'll just have to wait and see. In the mean while… it's nice to see the static it generates every day .
No doubt their keyword tool is related to years of data that has been acquired, and more importantly, the new Live Search buy and get paid engine. I think it is great that Microsoft is sharing their data with us. We did it first though or they would have nothing to share in the first place.
-Al
This is really cool. They got some extremely useful tools there.
As for this particular one:
It is not 100% accurate. I ran some terms by it that are making me over 300% ROI… and it says that the non-commercial value is 0.9 or higher. So that doesn't exactly seem right :).
Overall, I really like the tool. I did get some confirmations for new projects I'm working on. This is really perfect when you got a winning product… and simply want to get more bang out of your advertising buck from the beginning. But on the other side, it's good to use some common sense, too. And simply try things out as soon as you made a positive ROI.
Thanks Jon for yet another great tool you share with us!
I recently learned this the hard way myself. I had some good ranking keywords but they weren't all converting well, so my earnings were not that great or none at all. I was able to earn some trust with my good content though so it was not all in vain.
Not many do speak about this topic - it's like everyone who's talking about SEO, etc has learned it (you had to at some point if you are doing any type of online marketing whether it be blogging or selling a product), but keeping it a secret. So, thanks for sharing this tool for those of us who have (and haven't) discovered that conversion matters - A LOT.
I've been working with MSN's Commercial Intent Tool for the past few months. Yes, it's great, but it is certainly not always accurate. Sometimes people don't always know they are going to buy something until the last moment. The "impulse" itch to buy can come about without notice. You see something and buy at that moment in time.
Keywords using the word "buy" in front of it may indicate they are looking to "buy" that product or they may be trying to do a price comparison. This economy we're in has changed the attitude of many would be shoppers. At one moment they are willing to buy because that is their nature, but then they change their minds at the last second.
Your PS statement at the end, though, is quite profound. By using commercial intended related keywords in order to generate Adsense income is a great way to earn residual income. It doesn't matter if people change their minds at the last second. It's just information that doesn't cost them anything. So, yes they are more apt to click on ads. I think I will certainly take this into consideration for my own sites.
This is an innovative tool for internet marketer!. But I think it still depends on some text that decides which keywords are commercial intent or not.
Good post Jon. Thanks for the tid-bits.
I just learned something last night and wondered if you can conferm it or not?
The "competition" blocks in the Google Adwords search return show verying amounts of color in them. Google says in the note above that all of the following words are what they are looking for in you keyword list.
If you want to bid on the blocks that are full it will cost you a lot. But if you bid on the blocks with little or no color in them they will cost less than normal. Right?
So wouldn't those be the right ones to target?
I know most of you are saying - Duh??
I'm still a little green. (thats good now-a-days, Right?)
Thanks
w.
Great sharing. This was shared during Stomping The Search Engine 2.0, but Jon's explanation goes a little more in-depth. Definitely a tool that's often neglected and insufficiently leveraged.
I've played around with the tool a bit myself and while the results are not always accurate they do seem to be mostly on the mark.
It's kind of like researching the number of searches. The results won't always be completely accurate but they should be in the right ballpark.
Hi Jon,
I like MSN's commercial intent tool and use it all the time. I do believe that it's not accurate for some keywords, but it's right on for most.
Without being able to articulate it I've been looking for a tool like this. Now I'll be able to put something credible to my clients behind my intuitions about keyword phrases.
Thanks
Dennis
Great info as usual. Something worth kept in mind when up dating my web pages.
Thanks for the information, I can think of many uses for this tool (mostly giving me targeted keywords that work). And why do I have this sneaky suspicion that right now you are thinking up ways to use this tool, in conjunction with some software that you are cooking up in your head?! I wouldn't be surprised, considering all of the useful programs that you have come up with so far. Good luck. John
I just started experimenting with keywords and am sure this will be a very helpful tool. Thanks Jon.
great tool. I'll use it. Hopefully I'll receive new tips from you again
I think this free tool is going to be very useful. I think it will be as useful as any paid for tool.
The purchase intent is definitely a major concern (or should be) for any website looking to make money. When targeting your keywords you have to take into account the customer purchase process, which includes research, intent, awareness, purchase, and other stages. Ideally, you want people who are in the purchase stage, meaning they are ready to make a purchase and are looking for a particular product. But this also depends on the nature and purpose of your website.
This is a great tool that I didn't know existed and will be very useful. Thanks for sharing it.
Right Jon.
Not all keywords are created equal. There are some keywords that are much more valuable than others, just like there are certain traffic sources that are more valuable than others.
As usual nice post. Keep more coming!
Leanie
Thanks for this information.
I try, just now.
The search intent is one of those million-dollar questions. Google and all other search engines are working hard to guess what the intent of search is from the keywords. However, sometimes it is impossible to guess exactly what the searcher wants. It is not the end of the world though. Very often, a searcher doesn't just punch in one keyword phrase and walks away if he doesn't find anything. They often conduct multple searches to refine what they are looking for. Since most businesses serve local customers, keyword searches that are tagged with a location keywords often offer high "commercial intent" as they are looking for local vendors for products or services.
Even some national brands recognize the importance of keyword + location. I have seen many national brand sites that are well optimized for local searches as well Sometimes the keyword selection may not hit the target first. You can use the traffic data to fine-tune your keyword list.
Great topic and thanks!
Ahh! You Dog!
Well, I guess the cat had to get out of the bag at some point. It is a really good free tool to see were people are in the buyer's life cycle.
Great post. Cheers!
What and incredibly cool tool! I have just tested a few of my main keywords and I have to say that it is very accurate. I don't understand why I haven't heard about this tool before.
Nice find.Keyword can be time consuming and its easy to get a little lost in all that data.This will help
Great post Jonathan.
Keywords can be tricky and this tool will help alot.
The flip side of the coin is that a keyword with a high noncommercial intent may be perfect to get people to sign up on an email list for further information. Then market to them gently after providing useful information.
Hey jon,Dave Guindon talked about this a while back and he has a tool called OCI Extractor,It's kind of a scraper tool but it works wonders,Also James J.Jones above has a great tool that i purchased called Micro Niche Finder that has pretty much the same features and then some so talk to those guys there excellent programmers next to you Peace Out:)
Hi Jon,
Thanks for the interesting post and for information
about this remarkable keyword tool.
I can't believe believe that someone actually about
creating a tool on "commercial intent". pretty cool!
best regards,
Laurie
I am Very much thankful to you providing information on free tools
Thanks
J. Ekanayake
Oh good, another free tool to help us evaluate our keyword choices. This tool looks great and I appreciate your sharing it with us.
Beth
Wow, I had no idea such a tool exsisted. I tried the tool and it looks like its a tool I am going to have to use on a regular basis. Thanks a lot. Great find. This tool is definately is going to help out a lot of people on their keywords.
Manny C.
bro thank f0r that info…
Hi Jonathan
This is another great tool to get valuable keyword. The keyword in commercial sites should attract the visitors to purchase. so far, I used general keywords in my sites, without thinking to attract visitor to purchase. Thanks for this tips. Ardi Panondan
Jon,
How about the lower competitive of google adword and higher of commercial intent.
Is that mean potential niche market there?
Vincent
You almost made the point I'm been saying for a long time…sites without adsense rank better than those with.
Thanks Jonathon, I occasionally need reminding online is more than just Google!
Thanks for the information on the Commercial Intent Tool. Have just tried it out. A very useful tool indeed.
Whoa great share! I've been just looking at amount of searches not even thinking if people were searching for it to buy or for info.
Hey, thanks, it's nice to get good info sent our way.
I had not actually heard of the tool before and I am not that new.
OP
Hi Jonathan… I am your admirer, and factor to be your fan, is the lighthouse that you are for many surfers on the Internet. Long Life
Wow, what a great tool. I haven't used adcenter in quite some time. Gonna have to see what else MS has kicking around.
Jonathan, without any doubt this is an interesting tool but it's certainly not the cure for all ills…so I suggest that people use it associated to other research methods.
An important factor to consider is that the first thing people go for on the Internet is seeking information and that's initially not a commercial intention.
Awesome post Jonathan!
As usually you have come up with a tool that helps us internet marketeers make money, get traffic, and hopefully "seal the deal"
Nice one Jonathan.
Wishing you great success.
Sincerely,
John Adams
Thanks for a really enlightning post and introduction to a fantastic tool that I have never used before - it has been an eye-opener.
All the best
Cynthia Minnaar
Yes, a very useful tool indeed. While number of keywords I was certain of would have good commercial intention the tool confirmed my conviction but I must admit I was surprised that some I could see on Google were viable commercial keywords the tool delivered otherwise. Total surprise however were the results I got when searching webpages for commercial intention – will have to use it more… Tom Bel
This is an amazing tool, Thank you for posting it.
Tanny
Thanks a million! Not only have I not been thinking enough about this aspect of researching the words and phrases, but I also haven't heard of this excellent tool.
Now I need to re-assess all my keywords and phrases.
Thanks Jonathan
I have use this before but didn't really understand how powerful it can be.
Jeri
Hi Jon,
Nice post there….
That MSN tool you showed… is great..
keep sharing such exciting tools more often.
Sincerely,
Imran Qureshi
hi jon…
thanks for sharing…you give more idea to get most competitive and valuable keyword in my online business….
Good information! We have done AdWords, but it is so hard to guess accurately the intention of the keyword searches. Some keywords convert better than others - that is one gauge, but this whole thing is an inaccurate "science" - you need to gather a lot of data to figure out what keywords are the right ones and which are the worthless ones.
This is one of the most useful snippets of advice I have read in ages Jonathan. Understanding your buyers is one of the hardest things to teach people having web sites built and I expend considerable effort teaching my clients to think as their customers do and not as they do. Once the penny drops then we move forward in leaps and bounds. I will be recommending this tool to my own clients!
All the best, Richard
You must be reading my mind because I was sitting at my desk, staring into space, wondering what do write for the four articles I have to write. The tools you mentioned are great!
Jolie du Pre
MeetHerHere.com
Hi Jonathan readers posters like minders far n'wide … I must admit its the last thought on my mind when I want to promote anything online "Will your keywords result in sales?" … the first thing on my mind is? am I passionate about the product to be bothered to go through all the research just finding the right keywords to run with … it seems to take me on an ever searching mode once I get stuck into keyword research simply because there is so much good beneficial data come back once you dig into the tools that help you research your keywords so if passion isn't part of the element working online must be as boring as watching pain dry duh…
All my best to you and your passions
Phillip Skinner
Hey Jonathan
Thanks for the great blog.
Is the transactional or informational percentage for the 'Commercial Intent' an important figure to take note of as well.
I found some websites with says 0.75 Commercial intential and then it says 10% transactional and 90% informational.
Can you please clarify what these figures mean and if they are important.
Thanks
Troy
I had always thought about this in the back of my mind but it didn't really come fully in to conscious awareness. This is so interesting and actually useful, thanks for sharing the tool!
Interesting and useful article! Thank you. I have learnt a few things.
Cheers.
Great Post.
I just came across some amazing tool for analyzing long tail keyword.
One of the most interesting part is that allow you to see Google, Yahoo and MSN at the same time and besides that you can save your keyword in and spread sheet file from the program itself.
I agree with you that the selection of keywords is very important and that we have in mind commercial intention to sell the products successfully. This is a good post.
HI Jonathon,thanks for all the good info i am new to affiliate marketing and have subscribed to u and Shawn collins as after 12 months of research, (been mostly off work due to illness) have settled for a new project.It amazes me how many wacky sales pitches are running , keep going straight , shine , you have helped me see the light .
Kindest regards Rod Greville
wow great article it has a lot of interesting points i sure learned a couple of things from it as well in which i can do to increase my ads click through rate since im always trying to accomplish such a feat
Hi Jon,
Thanks for the update. There's a bug that hasn't been fixed for sometime now.
The Top 10 LOCAL results returns top 100 instead. Top 10 is a key requirement, kindly debug and update it.
Thanks,
Andy
Hi Jon,
This is a simple but excellent tool.
Thanks for that information.
Stan
Great post, I'm a new reader here, but will be back!
Is this still working? I tried every keyword I could think of including some starting with "buy" and every single one gave me a non commercial score of 1.
Methinks it doesn't work now.
A great tool that definitely help internet marketers, thanks for sharing this