Web Design: Think like the military!
August 28, 2006
When designing a web site, it's very important that you think like the military, and I don't mean destroy the competition (not literally anyway).
The Internet was originally a military project called ARPANET. It was a computer network design that would allow data to be rerouted in case one or more of the pieces of the network were destroyed or damaged beyond the ability function. It was smart and worked well, and thus was adapted into what we know now as the Internet.
When you create a web site, you need to have that kind of disaster planning in mind. You should have multiple streams of traffic coming into your site, not just one. Do not rely souly on search engine traffic! As all too many people can tell you, one major change in a search engine algorithm and your traffic can evaporate like a glass of water on a Texas highway in summer time!
You want search engine traffic, but you also want links from related sites. I'm talking about real links here, not links placed on some unseen back page for the sake of search engine optimization. I'm talking about real links that people can see and follow. Find link trading partners who are willing to give your link a prominent position, and do the same in return.
Also make sure you're writing articles and getting them distributed through the major article sites such as articlecity.com, ezinearticles.com and goarticles.com. Make sure your 'About the Author' box has a link back to your site and is written in a way that really pulls people in for more.
What's ironic about not making search engines your only focus is that by finding good link partners and writing and distributing articles you will actually improve your search engine rankings! All of the extra links from authority sites you got by creating good relationships with other webmasters, and all of those links earned by writing quality content for distribution will get picked up by the search engines.
So think like the military: design your traffic network in such a way that if part of it was lost you would still be going strong from the other traffic sources.
P.S. To get real, quality links into your site, I strongly recommend Jack Humphrey's Power Linking methods.
Comments
11 Responses to “Web Design: Think like the military!”
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Jonathan Leger has been earning his living online full-time since the fall of 2004. He regularly posts advice about search engine optimization (his current passion), AdSense and Internet Marketing. He is the creator of a suite of popular software tools, including: Jonathan L Leger 
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The idea about writing articles sounds great. How long should these articles be and need they be relevant to what my site is about?
Multiple streams of income ; Adsense, CPA Empire, Clickbank affiliates!
I recommend all 3 for a page.
Any other suggestions?
Hi Jonathan,
I checked the web copy of Jack Humphrey's Power Linking methods. By profession I am SEO and this website is just having PR 3 with no solid back links. Also the web copy is not updated from long time and says "New For 2005", I think it's 2006 now
Jonathan, I have great respect for you, so please take necessary steps before recommending any products to your email list.
Hope this helps
Regards,
Jaydeep…
Jack Humphrey's Power Linking is about getting links for traffic, not PageRank. Chasing PageRank is a valueless pursuit.
His 2005 methods, which I've purchased and read, are as valuable today as they were in 2005.
I stand very firmly behind my recommendation of Power Linking.
In response to Josh:
The articles should be around 500 words in length, and you want them to be related to your site's content so you can get backlinks from sites related to your site's content.
Good information and a worthy endeavor. Keep up the good work Jonathan and if we pay attention we all will become more successful in our online pursuits
Alright, Thank You.
Jonathan,
What would you say are the three or four best White Hat solutions to getting ranked higher in the search engines?
Thanks.
Brian:
Links, links and links.
Oh, you asked for four. In that case, add links to that list.
Seriously, just have a good Title with your keywords, make sure the content is relevant to the keywords and get lots and lots and lots of in-bound links with your keywords as the anchor text in most of them (not all of them though, that's a tip-off to the engines–have the links have a variety of keywords in them).
Thanks Jonathan!
I think I will write several articles.
Hi Jonathon
I loved your Septembet 27th response about the best 4 methods ie link,links,links and er um links.
You are unequivocably correct.