Update on my video marketing results.
January 9, 2007
It's been a few days since my last post regarding my progress with video marketing, so I wanted to share with you the results that I'm getting.
One thing I'm noticing is that yes, indeed, it is possible to drive traffic and sell products and grow your list using videos. However, it appears to work best for driving traffic to content sites that don't actually sell anything, but rather monetize through AdSense or YPN.
For example, my cat and dog blogs have received thousands of new visitors thanks to my videos. This is due, in part, because those two videos have been up the longest and have therefore received the most traffic (most than 60,000 views between the two). So that's working great.
I also created two "car wreck" videos and one "ugly cars" video that pitch a free insurance quote site at the end, which is actually a pay-per-lead affiliate program. Those three videos have collectively generated about 25,000 views, and have resulted in 5 sales in less than ten days. They are short, simple videos that contain pictures with background music. I can see how creating dozens of these kinds of videos regularly and distributing them could result in a nice income stream.
Finally, I created a video to see if I could directly get people to sign up to my mailing list. The video has an attention grabbing headline and description. That video has resulted in about 1,500 views in five days, being the least popular of my videos by far, but has resulted in 8 new signups to my list directly. I think it's actually resulted in a few more than that, but some people browsed around my blog first before going to the normal signup page to sign up, and they weren't tracked as video signups.
So in terms of actual conversion of video views to visitors, the cat and dog videos are winning the game. But from an affiliate point of view, using pay-per-lead programs that are free for consumers (such as getting a free insurance quote) seems to be the way to go. I can also see how building up your list with videos is also possible, especially if you can get a video that really gets popular. If my list videos got as many views as the cat and dog videos, based on the current conversion rate to list members, I would expect around 300 signups. Not too shabby at all.
As always, I'll keep you posted on my progress.
P.S. For those of you who keep asking, I'll let you know in a few days how I generate so many views so fast. The main way is by following the instructions given in my Video Traffic Power course, but there's another tool I use that really works wonders as well.
Comments
10 Responses to “Update on my video marketing results.”
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Jonathan Leger has been earning his living online full-time since the fall of 2004. He regularly posts advice about search engine optimization (his current passion), AdSense and Internet Marketing. 
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Hey Jon,
I love it that you share so much information with your subscribers.
Video Traffic Power looks like a winner. I am starting a new site that focuses on create flash videos and will be promoting you new product to the member's of that site.
You Rock!
Hi Jon,
I Have created a dog video too but I do not have as much view as 4000 views in 2 days. Really hope you will share with me soon! But please don't tell me I need to buy another tools from you. THank
John Tan
Hi Jonothan
I purchased your Video Traffic Power, and I've got to say the 10 or so page pdf with strategies for getting the video viewed was well worth the investment in the product just by itself.
Thanks!
Peter
Hi John,
I always look forward to your blog postings because you provide quality information that can't be found anywhere else.
These marketing 'experiments' are great info for marketers everywhere!
I AM REALY INTERESTED IN YOUR PRODUCT, BUT AS YET TO BUY!!
Hi Jon,
I am not a bit surprised that video traffic would be best sent FIRST to a content page - after all, these folks 'just wanna have fun'. They aren't watching videos to be SOLD to. But sending them to a content page with Adense or YPN and/or click-flipping ads and a signup form around the edges can be lucrative in and of itself if your videos send decent amounts of traffic. And from THERE, they can (or should) easily find links to your money pages.
You've been so extremely prolific with sales letters lately which have caused me to open my purse and give you my money… I've been reluctant to buy your video power package. But my curiosity is getting the better of me.
Deborah Casey
Hi Jonathan -
Thanks once again for the good info.
I'm a bit surprised that it took 25,000 views to get only 5 sales with the PPL insurance quote page! Wow. Well, it gives me an idea of what to expect with "click flipping."
Jamie Clarkson
Yes, it takes a lot of views to drive a sale–because it takes a lot of views to get a lot of visitors.
Well, at least it used to. I've found a great new way to bring traffic and convert at much higher rates. More on that next week.
Great post Jonathan. The only bit that you left out was the way that you create the videos so quickly and easily. The secrets to getting lots of views is in a product that you are selling, so I don't expect you to reveal this for free (unless you really want to
but I would really like to know where you get your ideas for the videos, how you make them and what type of contect you put in them.
Keep up the good work !
Looks very interesting
You said : "The main way is by following the instructions given in my Video Traffic Power course, but there's another tool I use that really works wonders as well." and "I've found a great new way to bring traffic and convert at much higher rates. More on that next week.", but I haven't found any update about that ?