Google checkout AdWords customers showing graphic in AdSense ads now.
June 18, 2007
Notice the little cart icon on the third ad?
Maybe I've just been hiding under a rock, but this is the first time I noticed a Google checkout icon in the AdSense ads. I know the icon has been showing in AdWords for quite some time, but I hadn't seen it for AdSense ads.
This is a real incentive for AdWords advertisers to try using Google checkout. The cart icon really jumped out at me, making that vendor's ad stand out from the rest in a big way. This could result in much higher click through rates for advertisers (I've seen case studies showing it improves AdWords CTR substantially).
So if you're an AdWords advertiser using the content network, there's some food for thought…
Comments
5 Responses to “Google checkout AdWords customers showing graphic in AdSense ads now.”
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Jonathan Leger has been earning his living online full-time since the fall of 2004. He regularly posts advice about search engine optimization (his current passion), AdSense and Internet Marketing. He is the creator of a suite of popular software tools, including: Jonathan L Leger 
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Well put Jon in your reply about my earlier post. I know how hard you work I do a 12 hour day on my 15 sites THE HARD WAY. 2 things that cheese me are 1 I work hard on my pages putting 37 years of knowledge into them & 13000 people hit on on the trivial stuff. The other I am not going to say here.
I didn't realize it all until I read your post. I reduce a bit my adwords campaign because google seems increasing it adwords cost and not mention it's trend to "slap" people on the neck.
sherly
I using adwords to promote my affiliate products and I like those check out icon.
Lira
We have been using Google checkout for some time now, but saw a HUGE jump in GC transactions in the past week..this is probably why!
That's really something which I didn't notice until you show it. Perhaps, I can make use of that feature too.
Jasmine