Content is NOT King.
September 1, 2006
Content is King. How many times have you heard that? Do you believe it? I used to. But then I stopped to think how ridiculous that statement really is. Content is not King. Something far more valuable is King.
Well, not really King. What you want is more democratic in nature. You want visitors. After all, if you have ten million fantastic articles of top-notch unbeatable quality but have no visitors, what do you have really?
Don't get me wrong, as an AdSense publisher you want to be constantly creating quality content and adding it to your site. But you're creating the content for the sake of the visitors, not the other way around.
Once you've created a quality article and posted it to your site, it's time to market that article. Submit it to the major article directories (articlecity.com, ezinearticles.com and goarticles.com). Get links directly to the article from other sites. Find blogs on the topic and ask them to review your article on their blog. Make sure that article gets seen! Doing this will also help rank your article in the search engines.
It's a lot more beneficial to go out and market an article (and earn more money because of it) than it is to continually write new content that nobody is seeing because you never market it. Plus it's a great motivator when you see your best articles getting a lot of traffic and earning you money.
One great article can bring in hundreds or thousands of visitors, many of whom will browse your site looking for other great content. Be sure you take advantage of that by getting those visitors on an email list. Offer them some free gifts if they are willing to opt-in and be notified when you post new content. You want to keep those visitors coming back and earning you more money.
AdSense is considered by many a throw-away-traffic business: webmasters try to get a visitor to their page once in the hopes that they will click an ad, but they completely ignore the fact that if you give the visitor incentives to come back again you can earn money from two, three, five, twenty clicks or more from the same visitor over time!
No, content is not King. Your visitors are the only royalty. So make sure you get a lot of them, treat them right and give them plenty of reasons to stick around.
P.S. When you're ready to get serious about getting quality links into your site, I strongly recommend you use Jack Humphrey's Power Linking methods.
Comments
15 Responses to “Content is NOT King.”
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Jonathan Leger has been earning his living online full-time since the fall of 2004. He regularly posts advice about search engine optimization (his current passion), AdSense and Internet Marketing. He is the creator of a suite of popular software tools, including: Jonathan L Leger 
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Thanks for giving the idea about this. I really appreciate it. So, articles are also to be promoted and treat our visitors well. I got it.
Thank again.
I second your recommendation of Jack's Power Linking book - it's the best book I've found on getting top quality links.
By the way Jonathan - I love your new regular articles - keep up the great quality!
I bought the powerlink upon your recommendation !
I was disappointed that it is since 2005 (We are almost at the end of 2006) and not yet been updated , there are new strategies in the market that he didn't update them i.e Tag and ping + + + , It is not a bad product though it is good but not up-to-date . Please make sure that product you updated is up-to-date , Thank you though.
Yes it is true visitors are gold and money in the bank. There are many ways to get visitors,if you wait for google you have a long wait ahead.People will read anything they have an interest in, borne out by many of my VRE websites all have adsense and click bank and Amazon affilliate ads built in and no rhese do not do well in google butt do in MSN and a few USA SERPS which brimgs us money, there is more to life than chasing google rank and unique content.
cheers
Jono
Great article. I have always encouraged my readers to write articles and then do something with them. Most people let them collect dust which helps no one. The challenge has always been not in learning a great marketing tip; but putting it in action. Good information.
Literally thousands of dollars later ($30,000 to be exact). . . I jumped onto the Internet bandwagon with promises of riches and wealth so I could have more freedom to spend time with my family. Beware, out there. For me, it just hasn't happened. I read and study day and night. I'm obsessed with getting this right. Promises from companies who don't deliver are king these days as well. I have had to learn the hard way.
Getting noticed is NOT easy. Content is NOT king as Jonathan said. I have hundreds of pages on my job search site and my page rank with Google hasn't changed from 2/10 in a year and a half, even though I keep adding more and more. The company I paid $12,000 to was going to help me build a site that was going to make all kinds of money, promising to earn the $12,000 back the first year and if not, double it the second year. It's a year and a half. All I've done is spend money and I am on my third webhost because their site was down more than up. They are still working with me, although the problem with that is I have to do all of the work. I can't see any light at the end of the tunnel. They took a true newbie and didn't do their job and with what I've learned today, I would have never gotten into a niche with so much competition. I even have a google site map and they google still hasn't found most of my site. So instead of it being sour grapes so to speak, I have just resolved to make the site the best it can be for anyone looking for a new job or info on a new job. It's a helpful site and if it makes any money at all, that will be a blessing. People first. Money . . . well, that's up in the air. But hey, that's ok, really.
I have downloaded SEO stuff, traded links (which I now understand is not a great idea unless the links you trade with are directly related to your own site), and have bought ebook after ebook and video series after video series. What I have learned is that you need to know what you are doing. Don't let anyone fool you into thinking you can slap an adsense site together, put it on the net and make money over night.
If I am wrong, then PLEASE, someone out there, prove me wrong. I am truly a newbie and even after one year, my head is ready to explode. I love my site. I love helping other people, but money maker, it is not.
Now I have 10 sites and blogs between me and I make a whopping less than $2 per day with adsense (and yes, I have bought everyone's adsense ebooks, videos, etc.) Granted, some of the sites are very new, but I'm getting better at defining niches. Niches are riches, so I'm told.
I'm not quitting, but I just want you to know that there is alot of truth in what Jonathan has said. Here's to your success. Thanks for listening. Margaret
Jonathan, You make important points for us to utalize in our quest for success. Every day is a learning experience for me with the information you are providing, and I Thank You!
Hello Margaret,
My name is Giovanni and I have a blog, and after a few months I have results pretty similar to yours, but without having spent the money that you spent!
With your investment, I think you should be able to maximize the ROI, maybe by changing the marketing company that is helping you. Or maybe being in more direct touch with some of the internet *gurus*. I do not know, also because I do not know your web site(s).
My recommendation is that you start working on more precise financial target, trying to establish a limit to what you will spend in the next 6-12 months, and getting much more rigorous in monitoring the financial return on your investment.
To your success,
Giovanni
Linking is important as is content but I would also go with latent semantic indexing .Google will give you lots of attention if you do it well.
Thanks J.
Katy
LOL
Margaret, put away your cheque book!
Jonathon, you've hit the nail on the head - the pages, the sites, are just vacant real estate without tenants, without visitors - its like an empty mall - should they build more stores in the hopes of reaching a greater mass, or work on getting more traffic, so the property they ALREADY have is much more valuable?
I probably have well over 100 domains, many getting a hit a day. I am JUST (OK, so I'm dumb!) catching on that what I really need to do is publicize what I have already built.
Posts on forums, links from directories, articles that link back to my site, comments on RELATED blogs (HELLO!) More posts on my blogs - I have 7 that I post to regularly - and publicize THEM for more traffic, more Adsense, etc
Margaret, read that last paragraph and catch on to the total cost of EVERYTHING in it - free - NO, not free, the biggest price of all - HARD WORK - brain power, all self generated
And all self guaranteed to increase the value and income from what you have ALREADY done, year after year.
Andrew Larder
MakretingSharks.com
Did I mention start a list?
Did you use a plugin for Spread the Word? If so, which one?
To Karen:
Yes, it comes with the Semiologic Pro package.
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not "content" but "solutions" are the essence of abstract called net traffic
(in context of that everybody is looking for not content but solutions to some problems)
Cheers
Jan