Jonathan Leger – SEO And Internet Marketing Blog Internet Marketing Blog


Think low and you will stay low.

Let me tell you a story about a friend of mine, who started his life as a little country boy from Nigeria. He was very poor, as most in that country are, but he worked hard and managed to get through college and earn a degree as an Investment Analyst. I'll call him Eric, but that's not his real name.

He went to work for a company in his country that did business with many other countries, handling their investments in Nigeria and the neighboring area. One day a Russian client came into the office, and was introduced to Eric.

The Russian man had a question about a contract that was prepared for use in the USA. Eric looked over it, and in two minutes told the Russian man that the contract was terrible. After some discussion about this, the Russian was so taken with Eric's abilities that he offered him a job in the USA and paid him $2,500 in cash as a sign-on bonus.

Eric was stunned. $2,500 in his country at that time was like instant wealth!

But now Eric was faced with a decision. He was a country boy, and had a hard enough time living in the city of Benin in his home country of Nigeria. He spoke English, but with a heavy accent that was sometimes hard to understand. He would be taking on some hefty responsibility for a major bank in the USA, a country he had never even visited before. He was scared to death.

What would he do? Would he decline the offer out of fear of the unknown? Would he let the risk prevent him from bettering his life and that of his family?

I got to listen to Eric's story, one on one, the other day. It was truly fascinating what he'd been through and how he'd handled it all.

Eric was happy to say that no, he had not turned down the job. He took it, and despite the trials and difficulties, he did very well with it. Now he and his family all live here in the USA, and Eric owns a prosperous mortgage loan business.

When I asked him what helped him to overcome the understandable fears he had before taking the job, this is what he told me - and I will never forget it:

"Jon," he said, "if you think low you will stay low."

Truer words have never been spoken! If you THINK you cannot do better for yourself than you are doing right now, you never will. If you THINK that others can succeed, but not you, it will come true. What you THINK will be fulfilled in what you do.

Now, if a poor country boy from Nigeria can do the work and see the rewards, eventually moving to a wealthy country and owning a successful business - although he's a foreigner and still has a pretty heavy accent that is sometimes hard to understand - what's preventing you?

Is it fear? Is it the risk of loss? Is it because although you don't like your current situation, it's familiar - comfortable - and you're resisting the change that is needed to bring success?

If so, you're not alone. Physics tells us that everything in the universe takes the path of least resistance. When you drop a ball, it always falls down, because there's no resistance to it falling down. It doesn't go up, because that would require it to struggle against gravity.

People are no different. By nature, we are inclined to take the path of least resistance, to do whatever is easiest. It requires effort to get out of our rut and make things happen for ourselves.

But, like Eric, you can do it if you THINK HIGH, not low. Don't put yourself down or convince yourself that where you are now is where you're doomed to be. And don't let trials or difficulties make you feel inadequate. The best of the best in every endeavor had trouble getting there.

Stop thinking low, or you will stay low. Think high and you will reach your dreams - no matter how high they may be.

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Comments (54) Trackbacks (1)
  1. I coach Track and Field, and I have 2 kinds of athletes before they get into the starting blocks:

    1) those who think (and fear) failure

    2) those who believe they will win

    The outcome doesn’t matter… I’ve seen athlete #1 beat #2 in the above. How they performed in “win, place, or show” is irrelavent. It’s the approach that matters.

  2. Inspiring story. Change is the only constant in life!

  3. Hi Jon,

    That is a nice story and great example of how getting out of your comfort zone and accepting change can be something good and exciting.

    A must read on this subject is: “Who Moved My Cheese”. It’s a funny title but a great book. It’s a very short book and will take only an hour or so, for most people to read.

    It’s about how people deal with changes in their lives. There are only four characters with different reactions to change. You will soon be thinking about which character you are (and those around you).

    The “Cheese” is your idea of happiness and/or success.

    I highly recommend this book as a must read for EVERYBODY, but especially if you resist changes in your life. There are children’s and teens versions as well. Get it for your kids and teens and get them to read it!!!!!! POWERFUL!!

  4. Great story Jon. I want to thank you for helping me to Think High. Your $7 Secrets was a great boost to my confidence. I now have my first $7 e-book on Squidoo Marketing Strategies.

    Thanks for the encouragement and strategies to aim high (that ebook will be one of many thanks to you!).

  5. What a great read! Truth be told, believing in yourself is the answer to success. After my physical trauma and recovery I adopted this creed for physical fitness. “Obtaining a healthy physique is one percent inspiration and ninety-nine percent perspiration”. It’s a twist I put on a Thomas Alva Edison quote. If you believe in yourself and have the will, you will find a way to succeed!!
    Power Health Always, Daniel C. Przyojski

  6. Thinking high or big is absolutely the way to go! The trick is keeping one’s thoughts focused on the big goal. This article was timely for me and reminded me to keep my focus on what I want.

  7. Your story is so beautiful. It came just when I’m thinking about whether to take on a new BIG challenge. Certainly very timely! Thanks!

  8. Hi Jonathan,

    Thanks for sharing this wonderful story of courage and faith with me. I can relate to it in a lot of ways, for I have had my share of disappointments lately, but I know it is just a temporary situation and that tomorrow holds the promise of a much better day. I also know that I will not take things for granted anymore.

    Life is what you make of it.

  9. I emailed you the info Nandor. My apologies!


  10. Hi Jonathan

    It is when you are low that it strikes you that there is only one way to go and that is up. I would like to share my recent low and high experiences with you. Exactly 13 months ago my husband decided he wanted a divorce. For a while I was wallowing in anger, self pity and loss of direction. Then I attended a seminar on internet business and suddenly it dawned on me that here was an opportunity to realise my long forgotten dream of sharing my knowledge about childcare with others. At that time I did not know how to use a computer so I bought a computer, printer and digital camera and basically learnt from scratch how to use them. I wrote my own articles, took photos and now my website is online since January and to date I have over 3000 visitors. So I agree with you that one has to aim high to achieve your heart’s desires.


  11. That was a nice story. It makes us reflect on many things that we want in life. Thanks for sharing it! Cheer!s

  12. I have got a fair idea what this guy went thru.
    Immigrated to Germany as a young bloke and to Australia in my late twenties.
    There have been times when the neighbors cat looked like rabbit :)
    And yet there was never doubt in my mind, “I’ll get over it”
    or “I am going to make it”
    There are always “Lows “ in life, but they are only temporary if you refuse to give up.
    Did I ever make it big? Probably not.
    But what is BIG? It is all relative.
    But here is something else Jon.
    Get my bloody email address in to that database of yours.
    I need that password!
    It’ll be nice to use that Article Wizard again.
    Thanks and all the best to every one in this forum.

  13. Great story Jonathan. I’m already thinking high. Keep up the good work.

    Robert Brealey.

    P.S. “I’ve discovered an amazing new system which makes it easy to start making money online. To see how it works, just click the link below:”

  14. Great story, Jon!

    Thanks for sharing that with us.

    Sometimes, with all the flurry of selling and buying the latest information, product, and services, we sometimes overlook that the frame of mind we bring into the equation is also important.

    How many have bought ebooks, subscribed to memberships, and equipped themselves with the latest internet marketing tech, only to be held back by a fear of failure?

    We sometimes forget that life is so full of lessons, that if we’d only take the time to observe, we’d learn a thing or two.

    Again, thanks for the post, Jon — I’m one of many who really appreciate it!

  15. I would recommend two very important books pertaining to this quest of “Thinking High”

    The Power of the Subconcious Mind by Joseph Murphy

    The Secrets of the Millionaire Mind by T. Harv Eker

    Yes, both of these books refer to the mind but they are very different from each other and both are very important in your quest for financial freedom.

    Get er Done!

    The Wealth Baron salutes Jon for not only creating wonderful software (which I love) but also for his interest in lifting everyone around him. I tip my tophat to you Jon. The other day in a conversation I was asked who I admired greatly and I mentioned your name to a person that had no clue who you were.

  16. Jon thanks for sharing this story.

    to me it highlites the passion in Eric’s heart.
    If it’s in your heart your mind can think bigger. It was in Eric’s heart to get the best for himself and his family, with that attitude one can achieve.

  17. Think low and you will stay low, Think high and there is no stoping. Low and you hit the ground High and you keep going!

  18. Hi Jonathan.
    Just what to say the email you sent with the subject “..think low and you will stay low.” was one of the best you’ve ever sent. That right up there with the best. What usually comes out of our mouth is what we have been constantly thinking about and one of the greatest secrets I’ve learn is this — YOU CAN! HAVE WHAT YOU SAY!. There are 4 steps to this secret and you wont find it in “think and grow rich” or “The dna of success” or “Instant confidence” by Paul McKenna or “Simple steps to impossible dreams” by Steven K. Scott and these are all good books and there is always more room for another good book, so coming soon, I’ll write a book about thinking high and not thinging low and reveal the four steps to this secret – YOU CAN HAVE WHAT YOU SAY!

  19. Thanks Jon,

    For confirming the power of the subconscious mind. I was introduced to the book “Think and Grow Rich” back in 1994, and have been reading more books about positive thinking lately. Reading all these posts from every day people prove the fact that we can train our mind in a positive way, but the key is we have to be persistent at it, and don’t let anything gets in the way. Your post came just in time for me, reminding me to stand firm on what I set out to achieve, not to quit until it’s reality!

  20. The story of Eric gave me a good deal to think about. I always enjoy your messages and this one in particular. Too much emphasis on modesty and self-effacement can be a bad thing if it stops us from taking on new challenges. Thanks for the message.

  21. I am always thinking big. My martial background helps a lot.

  22. Hi,

    Truly agree with you. However, sometimes making that first move is the toughest!


  23. Thanks Jonathan, beautiful story ..I know of similar story’s where people come to a new land and make the most of opportunity’s in the land where the ‘natives’ are busy whining and moaning. We can never take for granted what we have because there will always be people like ‘Eric’ who show us we live in our own sorry illusions.

  24. Hello Jon,

    Its always great to hear about those who overcame their fear to achieve success.

    I was studying some self development materials last week that encourages us to:
    First have a big Purpose (as Johnny Wimbrey says .. Find Your WHY) and then just believe that you can achieve Your Why.
    Next, we must take action and the way will open for us as we go. We should not let fear cause us to hold back and look for all the answers before we take action.

    The little country boy from Nigeria was willing to take action when opportunity presented itself and he made it big.

  25. Great story, great message. Would love to hear more stories that do not have the “great rescue” from some unexpected source. Could Eric have still reached financial success had he never encountered the Russian? (Though in some ways by staying in there, doing an outstanding job on a daily basis for his local company, he was putting himself in the best possible position to attract an external source that could “rescue” him. I’m NOT arguing that he could have had a better life by not taking the opportunity, I’m saying that by doing a good job, he put himself in the position to be approached by the Russian.)

  26. Cool story,

    very cool.

    See you,

    Peter :-)

  27. Hi Jon
    A great example of dreaming big is Brad Fallon, his story is a success story too. He has done so much for so many and keeps giving and giving. His new project has taught me so much about uploading online video and now because of what I have learned in the last few months, from you,Brad Fallon and Andy Jenkins I believe for the first time that I too will be successful online.

  28. Think low,stay low is pretty true. Negative thinking can keep us low. Sometimes it’s all too overwhelming but it can be like a high wire walker but keep your balance, keep your eye on your goal and keep your forward movement. This is what I’m trying to do. If you keep moving forward you don’t wobble as much.

  29. That was a wonderful story from the Gentleman from Poland. I took the liberty of sharing the Story about “Eric” in another forum I visit.

    Very inspiring. Thank you.


  30. “You get what you settle for.”

    Thelma and Louise

  31. The spirit and the will are infinite

  32. What an inspiration… and a great example of someone utilizing the Law of Attraction without realizing that’s what is happening. The Universal laws work whether one is aware of them or not, just like gravity works whether we have a name for it or an understanding of it. Thinking higher thoughts and dismissing anything less will give us “inspired actions” to follow, lead us into positive situations, and.or introduce us to people who will help us get there if we recognize the opportunities.

  33. Great post and oh so true.
    I’m a firm believer that we are what we think.
    We are where we are because we have made the choice to be where ever that is.
    If you think you can or if you think you cant, you are right.

  34. I’m impressed with this story since it took so much courage to pack up and move to a strange country not knowing the outcome or circumstances. Of course it teaches a lesson in taking some risk and seeing things through. All new ventures are not a sure thing as we all know. But nothing changes from the old routine if no chances are taken.



  35. Great post. Real advice, food for thought… you know, content minus pitch. That’s what’s largely lacking in the internet marketing circles.

    Good thing you didn’t close with the usual “buy my product” thing (how disappointing ;-) I was expecting it).

  36. Jonathan,

    Thank you very much for that wonderful story. Fear is often a huge barrier for us. Rather than face the fear we turn a way. The moment we do that the fear grows and keeps growing. To conquer fear you need to turn to face it, stare it down until it shrinks before your eyes and the barriers become steps up which you can climb.

    Keep up the great work.

    That is a great example of relationship building for all of us to learn from.

    Nick Grimshawe
    Building Businesses Together

  37. I believe one important factor is that should be noted is that Eric was born and conditioned in a country where wealth is a truly a dream and is not taken for granted. What did he have to lose to begin with?

    Those of us that were born and conditioned in the US usually take for granted the things we were blessed with. Indeed the fear of loss is a huge limiting belief that keeps us in our current comfort zones. It does not seem to be enough knowing the limitations of language barriers, countries one lives in ,etc. One important fact exists:

    We go to extremes to protect that which we already have regardless of the facts.

    I believe that until the belief that comes with the benefit of gain out weighs the fear of loss, most of us will only make marginal gains if any in our lives. It’s certainly hard but not impossible to alter human nature.


  38. Hi Jon,
    We all have our own dreams but most of us don’t want to make any changes that can make our lives huge different.

    I’ happy that I’m taking actions already!

    And one day, I will achieve my goal, for sure.

    Thank you Jon.

  39. Great motivational article — I’ve seen it in action, too.

    Convince yourself that you can’t do something, and, guess what, you’re right!

    Convince yourself that you can do something, and do the work necessary to get there, and you’re right, too.

  40. A good story Jonathan is the best way to get a message through to the audience. This one communicates an important part of the theories behind success. Don’t let the theory distract your focus from the practical aspects of success though. We are here to make websites and drive traffic to them. I like to discus the theories but it always end up with the practical things, creating more websites and make sure they get traffic. How you do it isn’t always as important as the fact that you actually do it.

  41. You know the thing I love about you Jonathan, you don’t try to make things difficult, you give practical, straightforward advice and solutions.

    I’m just reading again, for the third time, T Harv Eker’s ‘Secrets of the Millionaire Mind’ so the timing of this was so right. If Eric’s subconscious mind was set to stay comfortable, it would have been difficult for him to see beyond his current situation. He would have stayed where he was and perhaps in the future wonder when his boat was going to come in, not realizing that it already had and he didn’t get on board!

    I’m glad he didn’t let the opportunity pass him by and hope he inspires many with his success story. My dad always used to say “it’s not what you know, it’s who you know,” but I’ve changed that to “it’s not what you know, it’s who knows what you know and what you do with what you know.”

    Trish Jones

  42. Very interesting story which makes me think the law of attraction played apart in this story. I have been listening to a audio book called “The Secret” which teaches you about the law of attraction and how to use it to succeed :) .

  43. Hi Jon,

    Thanks for the story. It is good to be reminded to look up and think high rather than accepting your present circumstances.


  44. Hi Jon,

    Great post and from my experience this is the truth. It all goes into the self-fulfilling prophecy process and we get what we expect.

    If I expect to achieve my goal of making $500k in 2007, and work towards that I have a much greater chance of hitting that goal then if my expectation is 10k.

    Thanks for reminding all of us of the value of intention.

    Greg Meares

  45. Thank you for sharing the great story Jon.

    It reminds me of a person I met durning my travels of South America that later became a doctor. She had very little but refused to think low…

    I am sure many folks know of a person like this.

  46. Think high, think low, in North American terms means that one must develop confidence, self respect, and a deep faith in one’s own ability to perservere and achieve his or her place in the sun.

    It means that one must never lose touch with what is important – work – family life – values, and not be sidetracked by peer pressures or the “easy” path that is sometimes presented

    It accepts that there will be crossroads (decisions) to be examined, and some wrong ones will creep in to function like water traps on a golf course. You just climb right back out and go on with the game.

    Consider your options, examine all possible ramifications of decisions, and go for it. Sometimes one large leap will do it, but, more often you have to nibble away at the problem and solve it in steps. It is solvable, and no one can do it better than you.

    So – give life to your dream. Nurture it. Develop it. Watch it grow. Be gentle with the naysayers and the followers of the herd. When you go back to visit the old homestead years later, they will still be there, vision unchanged. Sad really.

    Go for it!!

  47. Nice post Jon,

    For me, I’ve already bottomed out, there’s only one way to go….I just have to make sure I don’t run out of fuel:-)

  48. That’s a great story. Only you can change your path of success. Think high stay high.

  49. Hey Jon,

    Excellent Story! We can never be reminded too much about thinking above our perceived limitations.

    I believe the key is to have a desire in your life that has such a pull that you can’t see your life being fulfilled without it.

    If we all start to “think high” the world will be a happier and better place for everyone.

  50. Hi Jon
    I’ll keep it brief.
    15 years ago, (I’ve retired since then) a broken man after the death of my wife and mostly due to that my children and I lost our home and business, I was given a second chance. It was to create a business plan for a perishable produce distribution service (my Niche) in the new, now free, Poland. I prepared many plans that went out for possible investors. I only needed $100,000. Nothing.
    It suddenly came to me to think BIG so I upped the financial requirement to $2million and received many offers of investment and finally agreed terms with one of them. It saved us and I could put my kids through University and now they are doing well.
    That’s all!

  51. J,

    Great story that dramatizes a very important point.

    Self confidense and a gung ho attitude opens a whole wide world to anyone with enough courage to employ them.

    Always see the glass as half full instead of half empty. We’ll get way more out of life with this simple strategy.


  52. Very true Jon.

    I am a great advocate of positive thinking. No matter what tools you have at your disposal, the most important factor is YOU.

    You are what you believe you are. My favorite saying is :

    If you think you can or if you think you can’t ….. you’re right!

  53. hi jon

    yes this year i will work for theory of law of attraction, affirmations, nautral beats, positive thinking and making goals in my mind, seeing me allready there at my goal, talking about my goals with others and really believe in myself, think the lack of selfbeliev and the negativ thoughts that allways sneaks in to my mind has been the biggest problem for me succeeding in IM.
    Now i am allmost there i am at the goal, i can see it!

    the mind and brain is huge and fantastic and everyone has the power, just use it to fully potentiall!

  54. Jon,

    Nice story.

    We have nothing to fear except fear itself. We should all tear up our excuse book.