Jonathan Leger – SEO And Internet Marketing Blog Internet Marketing Blog


Setting Your Business Apart From The Competition

I've been full time in the Internet Marketing business since October of 2004. That's more than 9 years of full time, successful experience.

In that time, I've seen a lot of people come and go. Some succeeded for a while and then went bust, others never quite got there, but a lot of people failed completely.

That shouldn't surprise you. Statistics show that more than half of small businesses fail in their first five years. Over 70% are no longer in business after 10 years.

Why? Often it's because a business fails to distinguish itself. They can't demonstrate that they are better than their competition in some key way.

What about you? What makes you or your product/service special?

It's important that you be able to answer that question. Failure to do so could make you a statistic.

Take me, for example. I am by no means the BEST software developer out there. Not by a long shot.

But what makes me "special" is that I can identify problems that can be solved with automated (or semi-automated) solutions.

Back when I launched The Best Spinner, the problem was that the "little guy" marketer needed to be able to create a lot of content FAST to keep up with the "big dogs" who had wads of cash to throw at their content creation. So I created The Best Spinner to solve that problem.

That's just one example. There have been many, and no doubt will continue to be many more as the years go by.

Again, I ask, what about you? What makes you so special?

Take a few minutes to think about it and identify it. If you can't find at least ONE important way in which you are better than the competition: beware! You are in danger of become a statistic.

But the truth is that you ARE great at SOMETHING (maybe even many "somethings"). Everybody is. The key is for you to figure out what that thing is and really push it in your marketing efforts.

Are you super fast at writing articles? Then sell your article writing service with a "24 hour guarantee".

Are you good at explaining technical things in a simple way? Then sell web services to local businesses face to face. I can tell you from personal experience that local businesses are in BAD need of a better online presence most of the time. but they often get "taken" by poor designers because the business owner simply doesn't understand the process or what they're getting.

The possibilities are endless. Match up your strengths with the business you're in and have that set you apart from the competition. Don't try to be everything to everyone! Focus on the set of customers that would benefit the most from your skill set.

If you're having trouble identifying your strengths, then ask the friends and family that you trust -- the ones you KNOW will give you an honest answer. They no doubt see in you the things you don't.

However you identify what makes you special, DO IT. It will set you apart from your competition and keep you from being another statistic.

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