Do you think I can fulfill the promise in the title of this post? Does it matter whether or not I can?
From a marketer's perspective, you might think that it doesn't really matter -- as long as you can get somebody to open the email or click to the page and read the message, that's what really matters. The more people who read it, the better chance you have of making a sale. Right?
It's true: you need to be able to get people to read the messages that you send. Because yes, the more people who read your sales pitch, the better chance you have of making more sales.
But if you think that getting people to read your pitch (or buy your product) using hype is good for your long term strategy, you're seriously mistaken.
Short term, sure, you'll make some sales. But even if you ignore the ethical implications of overstating the truth, you shouldn't ignore the financial harm that you're doing yourself should you decide to do so.
You see, a customer might be able to be hyped into a purchase once, or maybe even twice, but it won't be long before you lose their trust and stop believing (or buying) anything you send their way.
On the other hand, if you're straight and honest with people, their trust with you will remain, even grow. That means that they will listen when you make recommendations, and buy from you again and again.
How do I know this? Because I read every post made on my product forums, and I can't tell you the number of times a customer has stated that they own half a dozen or more of the products I've created.
In fact, I started in this business in 2004, and I *still* hear from customers who bought my first product way back then.
Why do they stick with me? Because I keep my promises, and I don't promise what I can't deliver.
Now THAT'S a long term business plan that I can live with.
So, do you feel a little bit smarter now?
Related Internet Marketing Q&A
- Are you a loser?
27 Answers Available - Internet Marketing - Asked 1291 days ago
Wow, that's a harsh question, isn't it? A loser. Nobody wants to be that. Unfortunately it's an all too common attitude. I see it all the time. People who assume that they will never succeed because they tried once and failed. So...
- What do you think I should spend my time on? Creating more posts, or creating more back links?
31 Answers Available - Search Engine Optimization - Asked 1301 days ago
I have a blog that I'm actually ranking on the bottom of first page for my primary keyword, I've done this almost entirely without external backlinks since I post fresh content regularly. My question is, am I better off to continue focusing on...
- Tool that generates Infographics from articles?
26 Answers Available - Internet Marketing - Asked 1262 days ago
Hey guys, Infographics are all the rage, and with good reason: 1. They're great teaching tools. 2. They really make a page stand out because they catch the eye. 3. They make for GREAT images to post to social media sites like Facebook and...
- Do You Prefer Text Based Training or Video Based Training?
35 Answers Available - Internet Marketing - Asked 1273 days ago
I am working on a new training course for online marketing and I want to know how you like it. For learning anything on the net how do you prefer your training and why? Assume all of the below are step-by-step.
- How YOU can earn powerful software from Internet Marketing Q&A without paying a dime!
14 Answers Available - Internet Marketing - Asked 1301 days ago
Get Free Internet Marketing and SEO Software Tools By Being An Active Member of the Internet Marketing Q&A Community Here at the IM Q&A you earn "points" on your account for doing all kinds of things: asking questions, answering...