Jonathan Leger – SEO And Internet Marketing Blog Internet Marketing Blog


How To Rank In Bing

Over the past few years I've focused my blog posts regarding search engine optimization almost entirely on Google. The reason for that is obvious: Google commands by far the largest share of the search traffic market.

That's starting to change some, though. Bing is at the point now where it's worth focusing some of your SEO efforts on, particularly if your market is for searchers in the United States.

According to the latest numbers from Experian Hitwise, Microsoft's Bing now generates 30% of all U.S.A. searches. It's split about half and half from Yahoo (which is now Bing-powered) and the web site.

Prior to the Bing takeover of Yahoo's search traffic, for me personally it really wasn't worth my time to do a lot of extra work to rank in Yahoo and Bing. The methods for ranking in each engine were different, and sometimes interfered with each other. So if I ranked well in those engines based on the SEO I was doing for Google, great, but if not, no big loss.

But 30%? That's worth putting some time into. So I've been doing some extra work to get some of my sites to rank in Bing now, too, and with great success. I figured I would share how to do it with you here.

So how does one get their web site ranked in Bing? Fortunately, there's a lot of overlap between what you need to do to rank in Google and what you need to do to rank in Bing. So most of your Google-oriented SEO efforts will pay off in Bing.

A couple of things are different, though, and worth noting.

1. Bing prefers editorial links.

Google loves all kinds of links: links from directories, links from articles, links from blogs. Links in blogroll's, links from resource pages. You name it, Google values it.

Bing? Not so much. Although Bing follows all kinds of links to discover new content, and does place some value on all types of links, the links that Bing values the most -- by far -- are editorial links.

By "editorial link" I mean a link that appears within a block of content. This includes, primarily, links within the content-portion of web pages and the text of articles and blog posts. Bing doesn't put much value on links from directories or resource pages the way Google does.

So to rank in Bing you need to put more focus into gathering these kinds of editorial links. Fortunately, all of these additional links you gain in an effort to rank in Bing will also help your rankings in Google.

2. Exact-match domain names count more in Bing.

I've posted in the past about the value of exact-match domain names in Google. They help quite a bit. By "exact match", I mean that if you want to rank for "dieters blog" it will help your rankings out a good deal to have the domain name "" (or .net or .org--not so much for the other domain suffixes).

While Google does value exact match domains, Bing appears to put even more weight on this. So if you're creating a new site and have the opportunity to pickup a domain name matching the exact set of primary keywords you want to rank for, do it.

3. More content on the page and on the site.

The last thing Bing appears to need more of than Google is content. Whereas you can rank a basically empty page in Google if you have enough links, Bing favors content-rich sites and doesn't like to rank "thin" sites or pages as much -- even if they're well linked.

So to win Bing's favor, make sure your pages are content rich and that your site contains a lot of related content. For instance, if you're page that ranks great in Google is just a one page sales letter, add a dozen related, unique articles and link to them from the footer of the home page so Bing can find them.

In Summary

Of the three things I've mentioned in this blog post, getting editorial links to your site has been responsible by far for my ranking improvements in Bing. The other two are a big plus, but, as with Google, it's all about the links -- it's just that with Bing you have to get certain kinds of links.

So be sure to get those editorial links from articles and blog posts, get an exact match domain name if you're starting a new site, and have plenty of subject-related content on the site.

Here's to your success!

Please post your thoughts and questions in a comment below.

Related Internet Marketing Q&A

Comments (131) Trackbacks (0)
  1. I’d never even looked at Bing before reading this, so I was pleasantly surprised to see my site ranking 1 and 2 for the main keywords. Unfortunatly Bing and Yahoo combined only account for 3% of traffic.

  2. Just did some research on Bing. Noticed that sometimes “spammy” sites displaying just the Linux template page but with good URL’s are displayed really high (seldom occurs with Google). Also, results are sometimes remarkably similar to Google (didn’t Google recently complain that Bing has stolen their results?). Meanwhile Google has copied google’s image search results. So a lot of cross-pollination going on here, which is good for all of us in the end.

  3. Thank you for the post! I too believe that 30% is certainly worth paying attention to. I have not done much with either Bing or Yahoo, but feel there is no reason why I should not. Especially at 30%. Thank you for your insight into what works best for both Bing and Yahoo. Dave

  4. Yes, bing seo is extremely important since its crawling to popularity over the months.

  5. Thanks for this Jon. I have been trying to figure out why some of my sites do so well on Bing, while others do not.

  6. based on my observation, have an exact domain is very helpful, very easy to rank.

  7. Great information. I didn’t realize that bing has become so popular. Thanks again for sharing Jon

  8. “Exact-match domain names count more in Bing”

    I got that rank no. 1 in bing & yahoo but not in google.

  9. I have never focused on Bing till now. 30% is really a lot. The fact that Bing gives a lot of weightage to the domain name is a little bit disturbing. WE will have to create a new site for every keyword we want to rank on bing :(

  10. Bing is not as user friendly as Google’s ad network but they are friendlier to beginning marketers and don’t have such stringent rules of conduct. I also find they may be used by more college educated, older wealthier users as a whole so well worth going with them as far as SEO.
    It does take longer to get ranked on Bing/Yahoo than Google on the search engine listings -

  11. I don’t remember where I read this: that users of Bing are generally better educated and more affluent than Google users. Anyone have a take on this?

  12. It also seems that Bing doesn’t have the penalties that Google has. Have seen many domains that are 3rd or 4th page in Google for every keywords and rank #1 in Bing. Would like to see Bing get more popular outside the US too so that 97% Google monopoly that we have would change a little.

  13. Thanks John,

    This is a very good information.

    As a SEO newbie, I don´t know how editorial link look like. Could you please clarify a bit more and give advice how to get this kind of links?


    • There is an example of an editorial link in Jon’s post, above. It’s to Experian Hitwise in the third paragraph.

  14. It wasn’t that long ago in years that Yahoo ruled the search. We seem to think that what is now will always be the way but it will keep changing. When one company becomes totally dominant is when they become the most likely to fail.

  15. I have a question on this that is a little bit off the focus of your post. I know Yahoo is now a bing powered search engine, but I’m a professional SEO and monitor a lot of keywords on behalf of clients, most of them show different results completely in Yahoo & Bing, in fact i have some that are not indexed in one or other but in the top 3 in the opposite one. Does make you wonder why that happens if they are using the same algorithm. Do you have any understanding of that Jon or anyone else?

  16. Great info, as always. Thanks Jon

  17. I have often wondered about the other search engines. I think it is great that another search engine, a la Bing, is not putting so much emphasis on links from useless sources. I think if Bing keeps this up it will outdo Google as it will give better search results for the customer ie relevance.
    Go Bing

  18. It seems with my sites, any keyword with the url seems to rank on Bing. However, most of the other lkeywords are no where to be seen or on the 8th page or something. In Google, they all seem to rate better keyword in URL or not. But, I’m not really worried about Bing at the moment as most of my searches still seem to come from Google. But, that could change in the future :-)

  19. Jonathan:

    I was really surprised to hear that Bing is responsible for 30% of the searches. It always amazes me how a guy can dominate Google for various keywords, but can’t do crap in the other search engines – which is the case for me. Almost all of my sites generate 98% of their search traffic from Google. I have never been able to crack the Yahoo!/Bing code – until now:)

    I already do a ton of quality article marketing so maybe I need to add guest blogging to the mix for higher quality editorial content backlinks.


  20. I’ve been doing ok with ranking in Bing, but now that I know what really makes a difference, I can implement these tactics to rank even more keywords.


  21. Very great value I read a course not to long ago, stating that bing also like websites that have links from other sites that has many pages, infact the mor epages the better. Thanks very valuable information.

  22. Great info. I always ping bing with any new site.

  23. I guess it’s time we focused on Bing a bit more then, so your pointers are very welcome indeed.

    Do you have any thought on domain names that begin with your keyword, but then have something tagged on the end, given how hard it is to find exact match domains these days?

  24. Sweet Article,

    Thanks bro, I have been looking for a decent article on ranking in Bing forever online and honestly, I could never get the right answers until I read this!

    This post is worth a million! Thanks Again Jon

  25. Hi Jon, thanks for this useful article. But I wanna ask you about how to research a keyword on bing, what kind of tools to help me find the keyword. Thanks

  26. I think Jonathan is probably right about bing, but you have a better chance of winning the lottery, than finding an exact match domain name anymore, for a keyword worth targeting. Between the explosion of new people trying to make money on-line, and the domain resellers sucking them up, to resell them at a huge profit, it’s getting almost impossible.

    A couple of years ago you could find them, but I look for them everyday, and I am lucky to find one or two a week.

  27. I’m new at seo,so I could use all the help I can get.

  28. Bing is giving us very little traffic and we definitely want to focus on it in the coming months. How accurate is your information? and, does it work for every niche. Does Bing give special preference and wieghtage to .EDU domains at all?

  29. A couple of people noted that when they look at their traffic stats they are only seeing 5% or 10% of their traffic from Bing/Yahoo…

    If you’re not really ranking well in Bing then this makes perfect sense.

    The Hitwise/Experian number of 30% is looking at the search behavior coming off the wire based on data from the internet service providers (ISPs). So what they are measuring is that 3 out of 10 people are using Bing/Yahoo for a search.

    Now, some markets are more google-y than others. But if you’re not ranking in Bing you won’t see the impact anyway.

    As Jonathan alluded to, Bing results are NOT Google results (and vice versa). The the few thousand keywords I’ve looked at I see a 40-60% commonality in the top SERPs.

    So unless you try and rank highly in Bing you may not.

    Over time, Google and Bing have gotten closer in results but for a lot of niches they are still pretty far apart.

  30. Jonathan,

    Great article. You said subdomains don’t work! What about a site that has a subdirectory like would that work?

  31. Hey Jon,
    Love me some competition. I sure hope Google does also. At the very least, we may not be so quick to jump when Google says so. I have been so fixated on pleasing Google that I have n’t paid attention to Yahoo or Bing. By reading your post and some comments it doesn’t seem the difference between the three are so great that just a bit of tweaking won’t get the job done. That is good. Thanks.

  32. Hey Jonathan,
    I’m brand new at this. It seems that I read a lot of advice on the best ways of getting ranked. It also seems that most of the pages I compete with are two years or older. This strategy with Bing that you mention; will it work in getting pages ranked much faster (in your professional opinion)? Thank you for the insight I get from reading your blog. Any info would be helpful.

  33. Since DPC have implemented almost all the seo stuffs written by JL, it has been ranked (by both Google and Bing) among the top 3 sites for the keyword of “digital products” and many other highly competitive keywords.

  34. Hello Johnathan, After reading your article, thanks for the information, I went into Bing to claim my local business listing, and unfortunately they are only accepting listing from the U.S.A., but they have picked it up, so I may be able to claim it later.
    Thanks again.

  35. Thanks Jonathan. what you have written about getting good rankings in bing i think is true and it makes sense. but why should i even bother about bing when i am not ranking well in Google? what percentage does yahoo traffic contribute to the Internet? the gurus say, Google contributes about 70% and you say 30% is from bing, then what is there for yahoo? in my opinion, yahoo search engine is easier t rank in than bing. what do you think? but am interested to know what % yahoo contributes

  36. This looks to be nice thought and worth paying attention to all 3 major search engines Google, Bing and Yahoo. All other search engine follow these three one way or other. Thanks Jon for the update and info.

  37. Hi Jonathan,

    Regarding exact match domains: is it useful to create a sub-domain using the keyword, so as to get the keyword prominence higher? For instance, if your domain is “non-keyword” would it be of value to create a sub-domain titled “keyword” so that the URL is “” ?
    Would doing so help rank the page in both Bing AND Google?

  38. Thanks for the tips Jonathan. I’ve been primarily focused on getting my pages ranked high in Google, but it looks like I may need to spend some time focusing on Bing.

  39. Had no idea that Bing got that large of the marketshare. I like the tip about the editorial comments – I would have never guessed that was such a big factor for one search engine but not so much for the other.

  40. Very interesting. I have a large site that gets about 200 non-seo google visitors daily. What I mean by that is that these 200 visitors come from really random long tail keywords, since I did not do any seo on that site. And over 90% of that SE traffic is from google, with the remaining 8-10% divided among yahoo and bing, with an occasional visit from a smaller SE. So the fact that Bing now has 30% of the market is surprising to me!

  41. As an aside, I’ve also noticed that page-load time seems to matter a lot more to Bing as well. The more quickly your site loads, the better.

    If targeted properly, Bing can send WAY more traffic than Google.

  42. Jonathan, as always, your info is appreciated. Any time I can find ways to help rank in the search engines I will gladly listen and take action on that advice. Thanks for doing the research.

  43. Hi Jonathan,

    This is an incredible insight on how to rank effectively in Bing. Like most, I have just tried ranking fairly well on Google.

    However, after reading this, I will definitely start focusing on Bing as well. After all, you can never have too much traffic.

    Take Care,

    Paul Power.

  44. This is info I most definitely needed ! The missing link here are the editorial links. I shall begin working on those in due course.

  45. Hi Jonathan,

    I guess a good article with at least 400-500 words should clear it for Google and Bing. Right?

    Do you suppose that articles of this length with a link in the last paragraph as well as a link in the bio box from Web2.0 sites will speed up ranking and indexing with Bing as well?

    Thanks for the post.

  46. Checked some of my sites and pages are not ranked the same in both engines. With one particular site I rank for many pages in Google and not one in Bing. With another site it’s exactly the opposite. With 30% and the info you provided it’s time to examine both sites’ pages and see in what they’re different.


  47. Thanks for the good intel on Bing. I hadn’t even given it a passing thought, so focused on getting ranked “the google way”. It will be nice to rank on Bing for actual quality content as opposed to getting outranked by sites with nothing but crap links on it with google.

  48. Thanks Jonathan. I had no idea what Bing wanted and kind of given up. I have numerous 1st spots on Google, but Bing hardly any.

    I hardly do any backlinking to get 1st spots on Google. Maybe that’s it.

    I use TBS to spin around 300 articles and save them to my blog to post one per day and around the second month, I go from page 3 or 4 to 1st spot every time thanks to the TBS. If any of my sites hang up around 3rd or 4th spot, I do maybe 8 or 9 backlinks then on some secret forums I found that Google loves and voila. That takes me to 1st spot after a week or so on those stragglers and that’s it. TBS preposts keep posting one per day and I stay #1 due to that.

    I just created my first piece of software and put it on youtube. You can click on my name above, if you want to see what I write my posts with. It’s a cool little time saver. Thanks for all bro.

    To our Mutual Success,



  49. Well, that makes it pretty clear…between Google and Bing/Yahoo, at least in the US, if you’ve got a top ranking, your are in front of a HUGE percentage of the search market.

    I mean these SE’s would account for what, 95% of all US searches. And, based on this, it sure doesn’t seem like you need to do much, if anything, different, to get good rankings across the board.

    Thanks for the share!

  50. Great post, I am sharing with my readers!

  51. interesting but like one of other commenters, I have almost no traffic from bing. and whereas as I have page 1 ranking on a few of my pages, those pages are nonexistent on bing. this is as a good an explanation as any for why. thanks. i’ll need to make some adjustments.

  52. Do these comments count as in-content and count as much in Bing as they do in Google? Or are these comment links exactly what don’t count for Bing?

    • The link from a comment is actually on your name, and the name has no content around it, so no, comment links wouldn’t count for much in Bing.

  53. Jonathan:

    Thanks for the info – we’ve always “ignored” Bing and focused solely on Google in the past. 30% of search traffic is getting up there – thanks for the tips.

  54. Very informative as always I have noticed a bit more love from bing than google so hopefully now i should see some improvements.

    Thanks again

  55. Hi thanks for this post Jonathan – I like Google and use them all the time its something about the search page its very customer friendly – tho saying that i think they are to dominating in and around the web – I reckon it won’t be long before some of these other search engines start to kick up a fuss to how these big guns as in Google take to much of the peoples searching experience –

    I’ve just given Bing a once over with a few of my keywords I compete for and they are very good to my sites But until Google get some sort of stop on their activities I will no doubt slip back in to the Google Web Strangle hold
    Drat and a Double Dooh (Dooh)

    Phillip Skinner

  56. Interesting post. I’ve always noticed that I have much better ranking with Bing-usually top 5. But I don’t know a single person who uses Bing. Who searches with Bing? Obviously someone is, but it would be interesting to have a profile.

    Also, I wonder if where links are (in the body or in blogrolls,etc) is representatitive of each search engine’s general philosophy. It would seem to indicate to me that one prefers “real” content while one gives more value to a links social popularity. What do you think?

  57. Thanks Jon,
    For taking the time and effort to write this post, much appreciated.
    Warm regards,
    Paul ( in the UK )

  58. Following your post, I gave Bing a closer look. I noticed two big differences with Google: (1) less directory listings and (2) less focus on geographical relevance. Very interesting!

  59. Nice post Jon. Been a while since I’ve been in contact with you and your blog, but its good to be back now.

    The funny thing is, the things you mentioned are all things that I already do, but it was never for Bing. I’ve always just been on the cautious / quality side, for one, because Google tends to get a little penalty happy or ban happy at times, but more so because I actually have a conscience and don’t like creating garbage and throwing it out into the internet. I actually feel better about myself and my business by creating good, original, quality content. And that, by itself, causes me to maybe inadvertently follow the same guidelines you posted above.

    Not saying that having a shorter resource box is garbage, but just that a little more content is always better.

    I guess I kind of have some posting rules of my own that I try to follow. Say for instance, if I only write a 200-300 word post or page, I will only have 1 outgoing link. The more content I write, the more links I am allowed to have going out. Not only does it look better, but more directories and blogs etc, will appreciate the higher content to outgoing link ratio. In my opinion, if you have a 200 word post, with 8 outgoing links, it just seems spammy.

    Anyways, guess I have rambled a little much. Thanks for the great post, it got my mind going, and I always hope that my posts can return the favor.

    -Shaun Cartwright

  60. Hi Jon.

    agree with you on this, recently (last year or so) we’ve started seeing a steady rise from Bing on monitoring software on certain sites, and the big plus point from Bing traffic seems to be that the users are possibly slightly less web savvy, and so click the affiliate links at about 3 times the rate Google users do.

    its becoming quite a valuable traffic stream, may it continue and grow..

  61. At best we get 9% of the traffic from yahoo/Bing (combined) that we get from google on all our site. and they’re usually from different keyphrases.
    of course we use that to expand our keyphrase footprint (thank you webmaster tools).

    Incidentally we’ve been working on getting more (and priamrily) in-content links since August 2010 but not for the reasons above. It was mainly because of an observation that “most sites don’t because it’s harder, so we probably should” kinda atttude.

    Great reading your post again Jon.

    Laurent Lama

  62. That’s a great wake up call for me. I’ve been so immersed recently in social media.
    That percentage deserves some attention.
    Thanks Jonathan !

  63. Hey Guys,
    I’m noticing that in bing my privacy and contact pages are showing up but not the homepage, anyone getting the same or have any idea why? My privacy page is ranked number 3 for my term.

  64. Interesting. When i look at G analytics for traffic sources, Bing (and yahoo) are not even close to what you are saying. (At least not in the diamond jewelry business)

  65. Thanks for the info!

    I’ve just checked my site and it ranks no:1 in Bing for the search term that exactly matches the domain! Yet, the site doesn’t even show in the first ten pages for main search term, which currently ranks on second page of Google at present.

    Proves I need to work on Bing results then!

    • That’s exactly what I noticed with some sites. The latest project I’ve been working on Google has it #20. Bing places it 5th and Yahoo puts it to the #1 spot.

      Wasn’t deliberate. As Jon says. Editorial links within the content. I’m in the habit of doing that anyway but I had no idea of it’s effects on other search engines.

  66. Hi there Jon, a Good informative post. I am sure that those of us who have been employing a positive linking structure have nothing to worry about and change.

    There are of the ways that you mentioned to get “bing love” above that you have been advising readers to use from day 1 … Those who have taken your previous advice are all safe and will find their sites are still doing well in the and Yahoo search engines. Glad to say I’m on that list :)

  67. One thing for sure – it’s going to take a fair bit of work going through all my sites to make sure everything is optimized properly. Obviously there’s nothing that can be done for linking efforts already completed, but going forward there is pause for thought.

  68. Hi Jon,

    Thanks for the post. I think you’re right that Bing does get a substantial amount of traffic. Funny part is that after Panda #2, Bing traffic has dropped off and so has yahoo to be honest.

    I don’t know what’s going on here but do you thing Bing takes queues from Google ranks?


  69. thanks for sharing, i prefered the google, but now we much take attention the bings too, and adjust the links and content on the sites. I think i have more work to do now. Thanks

  70. I’ve never had great success ranking in Bing, although I’m glad Bing is gaining ground. A monopoly is never good ;)

  71. As ever Jon you impart useful information.

    There are few internet marketers whose emails I always open. You are one of those.

    Thankfully most of the time the information contained within the email turns out to be very helpful.

    Long may you prosper!

  72. Thanks Jonathan, this is very helpful and interesting info. The fact that Bing is now responsible for 30% of the Search traffic, is significant because I am sure they will work at improving that percentage as well, so getting a high ranking in Bing is probably going to become more and more important.

    Thanks again.


  73. Thank you,
    Great info, worth research for 30% of searches

  74. Thanks for info Jonathan. Good to know how Bing value your website in term of ranking. But I wonder who cares about Bing, most of my traffic is from Google.

  75. I’m not getting anywhere near 30%. I have ten active sites getting most traffic from Google, Yahoo and Bing. With all sites 75 to 80 percent of my traffic comes from Google, with Yahoo and Bing averaging 10 to 12 percent combined and I have been following these three search engines closely for over a year. Grant it most of these sites rank better with Google but a lot of them are on the first page of Yahoo and Bing as well. At least the first ten slots. Also my best site is 1st. (Google) 1st(Yahoo)4th(Bing) and I just checked 78% (Google) 5%(Yahoo)5%(Bing)12%(other search) is my current traffic stats. Is anyone else seeing what I’m getting? I’m wondering now if they are just passing my sites when they search with Yahoo and Bing.

  76. Very useful post, thanks Jonathan. I like to see Google’s monopoly broken but on the other hand I am very concerned with ‘serving’ two masters.
    I have a question: Are the two links in an article’s author resource box (Ezine) considered in-content links?

  77. Great blog post, must look at my blogs and get them updated for bing.

    Just checked 2012 official countdown on bing 3,440,000 my blog spot 5

    Just checked 2012 official countdown Google 385,000 results spot 5

    I thought Bing and Google have the same results the blog is on both spot 5!

    Ok, so maybe I am doing some thing right!



  78. Yes, I think as time goes, more and more will start to focus their attention on Bing as well as google and yahoo.

    As always Jonathan, very informative and useful info.
    Thank you.

  79. Thanks John for the update! I will start moving in this direction and advise clients to do the same.

    • P.S. How can I get my picture to appear here like some of your other users? Thanks! :)

      • Go to – register yourself there and upload your pic. It will display this picture every time you use a registered address in a blog post. Very handy

      • Brenne, it’s called Gravatar. I haven’t really used it but it’s a nifty little feature that blogs have, if you have an account with them.

        Thanks Jonathan for the blog post. I guess that’s why my EMDs are ranking better in Bing (and Yahoo actually) recently. I’ve lost one site in Google completely, it’s gone, yet I was still getting sales at Amazon and was not sure why. So I’ve decided to start checking in Market Samurai also Bing and Yahoo, and what do you think, I’m #1 in both for my domain name. Go figure.

    • P.S. Sorry for misspelling your name. :(

  80. HI Jonathan,

    Great post, as the same as many I went to check many of my sites on your views and spot on!!! One thing I noticed which Bing and seems to hold more importance than google was the page title tags, domain keywords and not as much interest in directories.

    Crushing the competition on Bing without noticing it.. Cheers for making me check. I really hope the margin between google and bing gets smaller for us looking for European traffic.


    Kevin Fahey

  81. After reading your article, I don’t think I will have a chance to rank on Bing. My domain name is totally unique to me only. Unless I purchase a new domain of course. Thanks for the great info.

  82. Thanks for the heads up. Need to take a look at my websites now to see how they match up.

  83. Nice post. Good Info. I will need to be paying more attention to Bing for now on.

  84. At 30% it’s worth paying attention to. Unless you don’t care about 30% of your market! If that’s the case send it my way! TY for the Bing ‘preferences’

  85. I know some were estimating Bing with a 11 % compared to Yahoo and Google, with Google at 73% then Yahoo at 15%, so that must be a great improvement…

  86. Some of my blogs rank well on bing, but just few traffic come from them, it would be great if many people use bing instead of google

  87. Hi Jonathan,

    Having read your article I just checked a few of my sites in bing, and what you say about exact match domains is totally true. I have a lot of #1 rankings in google US, but only few in bing; and the ones I have in bing are becasue the sites have an exact match domain!

    Even a plural difference in the domain, makes my rankings less strong in bing. For example (made up keywords and domains follow), lets say my sites domain name is, then my site ranks #1 in google and bing for “apple pie recipes”, however for the keyword “apple pie recipe” I rank #1 in google, but not even in the top 50 in bing. I see this for other sites quite clearly in bing as I use their search engine to look for more example.

    I think I also have some success with a few bing rankings because even though I target google US, I still always push for in context links, because I am positive that gogole puts more weight on these links than blogrolls, side bar and footer links, even though though they still qualify them – just less – but not as little as bng does.

    Nice find Jonathan.

  88. Thanks for this info. For me the market share differences between different countries are very surprising. In Germany Google’s domination is still growing (actually 93,9%!!), while Bing is still sticking around 1,7%.

  89. Nice one Jon! Hmm… This is getting interesting. Will probably consider Bing as part of my seo campagin from now on.

    Welly Mulia

  90. Great information Johnathan, do you have facts, studies, or tests that validate your opinions? There is so much variation and non variation floating around in the advice circles, we really need something other than opinions on which to hang our collective hat.
    Thanks Bob lamberson

  91. It is my experience that the SERPs in Bing have been of higher quality as far as real information is concerned. Google may be the big guy on the block, but when I want good research results for articles and the like, I use Bing, and I think many people have seen the quality of G’s SERPs dropping too. For what it’s worth, I love to rank in Google, but don’t really want to use it. It is improving though, but I see a trend of Bing really trying to be the “higher quality” search engine. As Google diversifies even more into becoming a cell phone company, and everything else it can get it’s hands on, maybe Bing will sneak in and be the guy who dominates at high quality search results. I am sure that is Microsoft’s intention, anyway.
    Great Post, got me thinking, I usually don’t comment on these things. BTW thanks for the TBS and UAW.

  92. Thanks for this update, It is always good to learn new things on our SEO journeys. I was aware that Bing had a reasonable share of the marketplace, but was unaware of the exact amount and how to rank on it.

    You have now answered these questions for me – thanks again.

  93. Interesting, I had no idea! Thanks for posting this :)


  94. Jonathan what percentage of your traffic now comes from Bing accross your sites? I haven’t seen anyting close to 30% as the statistics indicate.

    Across my own sites I see nothing over 2% and I do plenty of things that you have suggested.

    I’m wondering how validate those stats are?

    • I’m not seeing 30%, but I’m seeing around 20% on the sites where I have the same ranking in Google and Bing for the same keywords. I suppose it depends on the market you’re in. The psychology of getting a Bing searcher to click on your site is probably different than a Google searcher too.

    • I have sites that span many different industries. I am not seeing anywhere near 30% of my search traffic coming from BING. I guess it depends on the industry, but just as important is the search engine ranking in BING when you are gathering your analytical data.

  95. Great post Jonathan, very useful info, and like @Anton, I’ve also found that aged domains help in Bing and Yahoo. In addition, I recently started posting comments on some aged posts from blog sites with PR>=1 and I’ve seen a real upward movement in my rank in Bing/Yahoo for a site that was not previously ranking. That’s the only thing I’ve done on that site so it must be these comments. Ir’s also have a positive effect on the Google Rank as well.

  96. This is a very valuable post. I have always wondered how the other search engines factor in a page ranks, and now you have laid out such a simple explanation for Bing.

    Does Bing value video content?

  97. Thank you for an easy to understand and doable project. That makes all the articles I have posted on blogs in the past, (with links in the content) all worthwhile.

    So many times I wonder if all our hard work and effort is ever going to pay off!

    Now, thanks to your explanation, it was and is!

  98. Very interesting post. Question… Don’t article directories, in general, frown upon links from within the article?

  99. Good info Jon. BIG question…. how often do they change their algorithms?

    • Based on the Bing forum of, not very often, at least nothing so major that it’s caught any attention in quite some time.

  100. Hi Jonathan!

    Totally agree about in-content links. Solid article marketing / blog networks strategy gives boost in Bing. From my own experiments, Bing also loves aged domains and links from these. I bought aged domains, changed site topics completely and saw good rankings in Bing for the newly created contnet on these aged sites. The domain name was totally irrelevant to the keywords I optimized for.

    But for the traffic and conversions… well probably some markets are great for Bing traffic, but I still don’t see success here. (

  101. This is great. Thanks Jon. I knew about the 30% – we’ve had it in Australia for a lot longer than in USA, but I didn’t know about those extra Bing influences. Now I know why what I’m doing is working so well on Bing :)

  102. Thanks for the posting Jon. I’ve tended to ignore Bing and Yahoo. It is great to see Google being given a bit of a run.

    Looks like I’m getting good rankings in Bing so now they should bring more business.

    Maybe in a little while people will start to say “I’ll Bing that” instead Google which has been part of our language for a long time.

  103. I can’t say I seen much Yahoo/Bing traffic to my sites, but I do know that my rankings vary hugely between Google & Yahoo/Bing.

  104. Thank you very much, Jonathan. As usual your information is very helpful. I had absolutely no idea that this is how Bing rates the sites. I guess, in addition to publishing articles, where the links are mainly only allowed to be placed in the resource box only, one must publish on different blogs where usually links are allowed within the content of the post/article.

  105. Thank you Jon for some really good information that we all need to apply to our websites to do well on our Internet businesses.

  106. Good news! Google has been too powerful for too long. I actually like Bing’s seach engine and here’s hoping they will continue to gain ground.

    Thanks you for the info about ranking in Bing Jonathan!


  107. Thanks Jon for let us know about this invaluable information. But I’m not so sure if Google Panda love links just like the older Google does.

  108. I was wondering when the move would come. Too many smart guys around to let Google have all the gravy. Great, concise wrap of Bing’s MO. Glad one of my current promotions focuses on contextual links. Thanks for the confirmation.

  109. Thanks Jonathan for the info!

    30% is quite significant.


  110. Bing is definitely something we should pay more attention too. :S

    Very soon, it’ll eclipse Google and Facebook. :)

Trackbacks are disabled.