Jonathan Leger – SEO And Internet Marketing Blog Internet Marketing Blog


How To Build Trust With Potential Customers

"I don't trust you."

We don't say those words often, but we think them all the time. If you want to succeed in business, you have to make sure that NOBODY thinks those words when hearing what you have to say. This email talks about how to make sure they don't.

In an email I sent out a few days ago, I talked about the importance of setting yourself apart from everyone else in your market. You have to be better in some key way if you want to stand out, and that means you have to be an expert in your field.

Are you an expert? If not, do you WANT to be?

If you can't honestly answer "Yes" to one of those questions, it's not likely you'll find much success -- certainly not long-term success.

Why do I say that? Because when you create content to drive traffic to your site and make sales, you HAVE to be seen as an expert by your visitors. Nobody is going to buy from someone they don't think "knows their stuff."

That should be obvious, but it doesn't seem to be to a lot of people. Go to and read some of the "expert" articles there. Ha! What a joke. Of course, SOME of those people are very much experts in their field, but many aren't--and it shows.

The ones who aren't won't get far. Think about it: would you take a doctor's recommendation if you felt uneasy about their qualifications? What about a financial adviser? Or even an auto mechanic? No way! You're not going to make decisions based on the advise of somebody who doesn't really seem to know what they're talking about -- especially important decisions.

So if you want to convince somebody to buy your product, you have to be an expert.

If you're not already an expert, then you have to WANT to be one. Because if you want to be an expert, then doing the research necessary to create quality, traffic-generating content will be fun for you. It won't be a chore. It CAN'T be. If it's something you don't like, then you won't do it well -- and your lack of enthusiasm will be evident in your writing.

I ask again--would YOU buy from somebody who didn't seem to care about their profession? Neither will anybody else!

If you find yourself pursuing a market because you feel there's a lot of money in it, but you have no passion for it and you're not an expert, you better be prepared to spend A LOT of money to other expert, passionate people to do the work for you. That's the only way you'll reach real success in something you don't really care about.

Think about it: Steve Jobs, Bill Gates, Elon Musk, Thomas Edison, Albert Einstein -- all were incredibly passionate about their chosen profession. That's why we know who they are and what they've accomplished. It's evident in their work.

You may not reach the level of success or notoriety that those people have, but there's no reason you can't be a respected expert in your field. Well, yes there is -- you'll never be a respected expert if you're not driven by your passion.

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  1. Jonathan, I just wanted to say thank you for yet another incredibly simple post – yet one that delivers an outstanding message. – Thanks for taking your time to make people’s lives easier.

    Hopefully they’re listening – because you have something to say. …Cheers!

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