I read a news article today about Bing It On, Bing's blind test of its own search results versus Google. Their claim is that people choose Bing's results 2 to 1 over Google when they don't know what engine is returning the results. In their words, "People are surprised because of how deeply the Google habit is ingrained in most searchers—they are responding based on their habits rather than the facts."
I decided to go ahead and give it a try to see if my own experience agreed with theirs. Certainly before the horrid Penguin update I would never have said that Bing's results were better than Google's. But now, after that miserable slap to Google's credibility... how would I choose?
The Bing It On challenge has you run five queries, then shows two sets of results (with no name attached). You can pick which results you think were better, or call it a draw. Here are my results:
|old time radio||Bing|
|Plano TX Kenmore Repair||Bing|
|search engine optimization|
|December flights to Paris||Bing|
In this blind test, I chose Bing's results 3 out of 5 times. Let me tell you why, query by query.
Old Time Radio
In my opinion, the absolute best site for getting old time radio shows for free is RadioLovers.com. It was number one (where I think it belongs) in Google for ages -- until Penguin. Bing still has it at number one apparently, and that was the decision maker for me. Otherwise the results were similar.
Who doesn't search for their own name, right? So I figured I'd give it a go and see. Google included a newer site of mine, JLAffiliates.com, on page one. I hadn't queried that in a while, and was impressed to see that Google had already moved it into the position I felt it deserved. It's not in Bing's top 10. So Google got the win on that one.
Plano TX Kenmore Repair
The ice maker on my refrigerator went out just before we left for vacation, and I needed to find a repair person, so I gave that query a try in the test as well. To my astonishment, Google did not give any local listings in their top results, just a list of pages that were highly optimized for the keywords. Bing, on the other hand, actually gave me two local listings with an address, phone number and link to the service's website. A definite win for Bing.
Search Engine Optimization
Bing showed way too many over-optimized, non-authority sites for this phrase, whereas Google had all of the big names in the top spots (where they should be, in my opinion). So Google won this one handsomely.
December Flights To Paris
Bing won this one, not because of the web sites it listed in the top 10, but because it gave an awesome box at the top of the results that let me put in where I was flying from and flying to (with Paris already filled in for the destination), the dates I wanted to go (with a December date already pre-filled in) and a button to get a list of available flights. It even had the cheapest ticket price currently available showing on the page. Very, very nice. Another win for Bing.
Share Your Experience!
So that was my experience with Bing It On, and I was impressed (and a bit surprised) at the result. Why don't you take a few minutes to go take the challenge and report your own results in a comment below. I'd love to hear your experience.
Oh, and one last note: if you found this post beneficial, please share it using one of the buttons below -- all my top readers are doing it!
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