Jonathan Leger – SEO And Internet Marketing Blog Internet Marketing Blog


Niche site case study 2 year update.

Back in August of 2007 I decided to perform a case study by building a small, 10 page niche content site from scratch and see how well it performed over time. The prime purpose of that case study was to prove that my network was a powerful way to get sites ranked in Google -- and keep them there.

It's been a little over two years since I created that case study, and I thought you might be interested in knowing how things are going with that little content site. Yes, it's still up and running. Yes, it's still well ranked in Google. Yes, it's still making money. No, I haven't done any additional work to keep it ranked.

As a recap, here's what I did:

  1. I did some research and discovered a niche in the fitness market that I felt was ripe for the picking (today I use Niche Horde for that--it's a lot easier).
  2. I used my Instant Article Wizard software to create 10 unique articles that would make up the site content.
  3. I submitted an additional 10 articles to so that each of the inner pages would have a few links to it.
  4. I added the site to my network to grow the backlinks to it.

When I setup this site, there were some dissenters. "Oh yeah," they said, "it does well right now, but Almighty Google is going to catch on and deindex the site, just you wait!"

Well, that's dissenters for you. Over two years later, here's my latest AdSense report from that little niche site that sits untouched, happily generating income for me month after month:

If you were around when I did the original case study, then you might recall that my goal for the site was $3 a day, or about $1,000 a year. As you can see from last month's AdSense revenue, the site is doing much better than that. It actually earned over $7 a day -- more than twice my original goal.

But was that a fluke? How has the site done overall? Here's the total 26 month report:

Yup, this little 10 page site (which doesn't look very professional, btw, and only took about 5 hours to create) is about to hit the $5,000 earnings mark. That means that the site has earned, on average, $6 a day since I first created it -- twice my goal. It also means the site will soon have earned me $1,000 for each hour of work I put into it.

It has required no extra work on my part, with one small exception: I had a 3-day server outage in January of last year that caused the site to drop out of the Google rankings until I installed a blog and threw up some fresh, relevant content for a couple of weeks. That would not ordinarily be required, but since the site disappeared for three days Google wanted some affirmation that it was not dead and gone, and fresh content was the ticket to get the rankings restored.

I just can't emphasize enough how many people threw up contrary opinions, proclaiming how the Google Deity in its all-knowing wisdom and power would discover and neutralize my network. And yet the site still ranks #4 and #5 for its primary and secondary keyword phrases, and has done so consistently for the last two years -- and it is not alone, not by a long shot. 3WayLinks is more powerful than ever since I've continually made improvements to the way the network builds and maintains links to your site.

You may not be able to live off of $5,000 in two years, but imagine building 50 or 100 successful sites like this one (certainly possible considering it only took five hours to begin with). Even if you could only spare 10 hours a week, that's two sites a week, or more than 100 sites a year. Even if you could only reach my original $3 per day per site goal, that's $300 a day, which comes to over 100,000 powerful reasons each year to start building content sites and putting them into

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