Jonathan Leger – SEO And Internet Marketing Blog Internet Marketing Blog


What should I write about next?

Have you ever sat at your PC, staring at your web site and wondering what your next article should be about? You know that it's important to have fresh content, because fresh content means more chances to rank for long tail keywords and earn more money from your site. But what do you write about next?

Here's an idea: ask your visitors.

Now, I don't mean putting a survey on your site to find out what your visitors want to read about (though that's not a bad idea, come to think of it). What I'm talking about is using your web stats to discover what people are interested in reading about.

Now, most of the time folks will find your site via the search engines using queries that you've optimized your site for -- but not always. I'll use an example site of mine to help you visualize what I mean.

I have a site that's got about a dozen articles on it, all related to stereo headphones. Naturally, I get a lot of search traffic for the phrases like "stereo headphones" or "best stereo headphones", keywords that I've optimized the site for.

However, I just took a look at the search queries people found the site with (using AWStats, my stats program). Here's part of the list:

  • best sealed headphones
  • sterio hadphones
  • stereo headphones wireless
  • wireless headphone devices
  • what stereo headphones have the best speakers
  • headphones top product
  • best wireless headphone
  • difference between cordless and wireless
  • best headphones for all music types
  • bose double prong
  • the best headphones bluetooth
  • headphones
  • did ever invent wireless headphones
  • stereo headphone in popular
  • best headphones to get
  • wireless headphone
  • wireless stereo head phones
  • what is difference between stereo earphones
  • the best headphone
  • advantages of playing music through headphones
  • best headphones top
  • how to look for the best headphones
  • auscultadores sem fios bose
  • best stereo earphones for my ipod
  • headphonedevices
  • broken bose headphones
  • best headphone bluetooth
  • wireless headphones comfortable
  • cordles stereo headphones
  • getter earphone
  • best wireless headphones
  • best wireless headphones music stereo
  • best headphone to get
  • advantage of wireless headphones
  • best true stereo headphones
  • what ia the best headphones
  • stero headphones
  • wirless music headphones
  • best home stereo headphones
  • best wireless stereo headphones

There are all kinds of keywords in there that my site is not well optimized for, but is apparently landing in the rankings for. That list is golden, because it means that Google already favors my site to some degree for all of those keywords.

So here's what you do with that list:

  1. Analyze those keywords to see which ones are profitable.

    That means running the keywords through Google's Keywords Tool to see if they get any traffic at all.

    Once I find the keywords that get a decent amount of traffic, I run them through WebComp Analyst to see how many links I'd need to aim at a page to get it to rank for those keywords. Keep in mind, though, that if your site is already being found for the terms, your chances of ranking even better for the keywords is probably pretty good.

    When I say "a decent amount of traffic", I don't mean thousands of queries a month -- a few hundred is fine, or even a few dozen if it's a super-targeted keyword phrase. The more targeted the keywords, the higher the AdSense click values usually are, and the more likely to convert into a customer the visitor is if you're promoting affiliate products.

    Remember, too, to check and make sure that the keywords have strong commercial intent.

  2. Select the keywords that have the most potential and write about those topics.

    Whether you do this one at a time, or have content created around all of the best keywords at once is up to you. Just remember: somebody already found your site for the keywords, and Google says there are other folks looking for the same thing. So the sooner you can get that content up, the sooner you can start profiting from it.

  3. Get links to the new content using the keywords as the anchor text.

    I use to get a few dozen (or hundred, as the need may be) links to my new content pages. Be sure to vary the anchor text some -- you don't want the same anchor text for every link or that will throw up a red flag at Google.

    For instance, if I put up a new page at my stereo headphones site for "best stereo earphones for my ipod" (that's in the above list), I would vary the anchor text between "best stereo earphones for my ipod" and perhaps "best earphones for my ipod" and "best stereo earphones to use with my ipod." Three or four variations is usually plenty. (1WayLinks has built-in spinning capabilities that makes this easy to do.)

  4. Rinse and repeat.

    Once your new content is up and starts to get ranked, you'll find your site ranking for even more keywords that you weren't targeting. Guess what that means? That's right: more opportunities to create new content!

    You'll find that even a niche site can grow very quickly if you take the time to examine your stats a few times a month and act on what you see. You'll probably get so many content ideas in there that you can't keep up with them all!

    So the next time you find yourself staring blankly at your web site and wondering what to write about, remember to check your stats.

    Please leave your thoughts and questions in a comment below.