There are a lot of big name marketers pushing Alok Jain's latest product, Project Quick Cash. In fact, he has dozens of Joint Venture partners, many with email lists that dwarf mine in size.
And yet, at the end of 24 hours, I had out-sold them all and earned more than $15,000 in net profits. In fact, my conversion rate was 16%. I earned, on average, $6.30 for every single click-through I got to the Project Quick Cash site.
What made the difference? What was it that I did that they didn't do? How can you repeat my success?
It was easy: I stated the facts.
I took the time to do a case study, test the results myself before I promoted the product. Only after I knew the method worked and could present the proof of its success to others did I put together a promotional campaign. I'd like to think that I have a good track-record in this regard as well.
Meanwhile, I heard through the grapevine that other much bigger players in the world of Internet Marketing also promoted the product. One huge name in particular stood out to me. Do you know what his conversion rate was?
He converted one in sixty click-throughs. That's about a 1.7% conversion rate. He was a few slots below me on the sales leaderboard despite the monster size of his email list.
Where did he go wrong? I happen to know, because I'm on this marketer's list myself.
This marketer made two mistakes.
- He didn't provide one single shred of evidence that what he was saying about the product was true. Maybe every word he spoke was 100% golden truth, but I the reader (and potential customer) had no way to verify that fact.
- All I ever get from this guy is promotional emails. He hasn't sent anything of instructional value in months. Now why would I trust somebody like that? What has he done for me, the potential customer, to prove to me that he has my best interests (and not just his wallet) in mind?
There is a serious lesson in this: yes, it's true, the money is in the list -- but only if you treat your list well. Provide them regular instructional information. Give them facts and stats and proof to show them that what you are saying is verifiable, not just more smoke and mirrors. I think we all know that there's enough of that in the world of Internet Marketing to last for years to come. No need for us to add to it!
Set yourself apart by (*gasp*, dare I say it?) being honest with people. Don't try to sell your list on products you've never used, or never used with good success! Your recommendation is only as good as your track record.
With that in mind, I've decided to launch a new Internet Marketing product review blog. I will only be posting reviews of products that I have done case studies on, and can show verifiable proof of having real value.
I'm tired of the baloney. I'm tired of the smoke and mirrors. The past 24 hours has shown me that you are, too. If you haven't already, check out my first review there. Post your thoughts and comments. Let me know what you think.
Also, if you are the owner of a product that you really believe will genuinely help Internet Marketers, submit it for a review.
Let's demand some honesty from marketers for a change. Some proof and evidence. We may not be able to clean up the world of IM altogether, but we can create our own little spotless corner where baloney is not allowed.
Please post your thoughts and comments below.