Yes, it's true. According to Google I'm the 9th coolest guy on the planet now.
In less than one week my new site, CoolestGuyOnThePlanet.org went from no existence in Google to ranking 9th for "coolest guy on the planet" (no quotes).
The methods I'm using are all "white hat", Google-approved methods for optimizing a web site. I'm cataloging all of my efforts on the site itself, showing you exactly what steps I've taken (and am taking) to rank. I suggest you check it out and see for yourself what I'm doing:
It just goes to show you that playing by the rules can really work with Google.