Jonathan Leger – SEO And Internet Marketing Blog Internet Marketing Blog

Sorry Mr. Reese, thumbs down on Blogrush.

Let me start this post off by saying that I have a lot of respect for John Reese. He's a true pioneer in the world of internet marketing, and he's been very successful because of his great ideas.

Okay, that's out of the way. Now let's talk about Blogrush.

Blogrush is simply a traffic exchange system that is dedicated only to blogs. You add your blog into their network, select its category, and drop some JavaScript on your blog. Blogrush pulls the RSS feed from your blog, your blog posts are shown on other blogs with similar content, and you show related content from some of those blogs on yours. The idea is that you will be exchanging traffic from readers who are interested in the same topics.

Great concept, right?

So I read a few good things about it, and I like I said, I respect John Reese, so I signed up and put the Blogrush code on this blog. I figured I'd give it two weeks (14 days) and see what kind of results I got. If the results were good enough, I'd keep it on the site.

You see, I've been having tremendous success with my own traffic exchange service, RealTrafficExchange.com. So I figured if Blogrush did at least that well, and I kept the two traffic-sharing blocks side-by-side, I'd really profit from it.

Unfortunately, that's not what happened at all. Here's a snapshot of the credits I've earned over the last 14 days (it says 30 days, but I've only had the code on here for 14):

Not too shabby, 'eh? 14,943 credits in 14 days. That's about 1,000 visitors a day who saw the Blogrush ads. One thing that surprised me, though, is that Blogrush doesn't seem to tell you how many clicks you've generated, so I have no idea what my click-through rate is.

Okay, so how many new visitors did I get in return for the almost 15,000 views I gave to Blogrush? Here's the snapshot:

Yes, that's right, 20. A whopping twenty visitors over 14 days. I'm sorry, but my blog real-estate is worth a lot more than that.

Meanwhile, I've earned 12,744 visitors from my RealTrafficExchange.com service in the last six months. That's more than 2,000 unique visitors per month, or 1,000 every 14 days (compared to the 20 I got from Blogrush).

So I've removed the Blogrush code from this blog. I'll be watching for news on Blogrush, though, because I find it hard to believe that a large-scale project operated by John Reese will fail. Time will tell.

Please post your thoughts and comments below.