18Jun/07Off
Google checkout AdWords customers showing graphic in AdSense ads now.
Notice the little cart icon on the third ad?
Maybe I've just been hiding under a rock, but this is the first time I noticed a Google checkout icon in the AdSense ads. I know the icon has been showing in AdWords for quite some time, but I hadn't seen it for AdSense ads.
This is a real incentive for AdWords advertisers to try using Google checkout. The cart icon really jumped out at me, making that vendor's ad stand out from the rest in a big way. This could result in much higher click through rates for advertisers (I've seen case studies showing it improves AdWords CTR substantially).
So if you're an AdWords advertiser using the content network, there's some food for thought...
