Why viral traffic is the best traffic.
February 7, 2007
Viral traffic is better than search engine traffic, and it's better than pay-per-click traffic. Why do I say this?
Let's compare viral traffic against the other two:
Viral vs. Search
Viral traffic is better than search engine traffic for 3 reasons:
- It's easier to get.
- It takes less time for results.
- It's less work to maintain.
Yes, viral traffic is better than search engine traffic because it takes a lot less work to make it happen. Search engines require huge amounts of work in link building and site design to rank well for competitive keywords. Viral traffic requires only an email to your list or a hot forum topic to kick-start it.
Viral traffic is also better because, once it gets started, it results in a flood of traffic (and sales). Unlike with search engines, which can take weeks or months (or even up to a year with Google) to start sending you traffic, viral traffic starts immediately. The people who receive your viral product will usually turn right around and tell their lists about it, or post it to their blog or web site, and then those persons will tell their lists, post on their blogs, and so on. If done right, you can literally see results in minutes or hours.
Also, search engine algorithms change all the time, and your site's ranking will often change with it. It's a constant fight to keep up with those changes. However, with viral traffic, as long as the product remains solid and useful, you will continue to enjoy steady traffic.
For example, with my $7 Secrets viral report, I went from zero to almost 50,000 unique visitors in 7 days. Try getting results like that from the search engines!
Snapshot of my 7 day traffic report for $7 Secrets
Viral vs. Pay-Per-Click
Viral traffic is better than pay-per-click traffic for two reasons:
- It's cheaper.
- There's less competition.
Yes, viral traffic is much cheaper than pay-per-click traffic. In fact, it's free! People send you visitors because they want to make a sale. Especially with AdWords sending click prices through their roof lately, you stand to earn a lot more faster with viral traffic.
Competition isn't really a factor with viral traffic either. With PPC, you're fighting against everyone else who's bidding on the same keywords. That means your potential exposure is much less than with viral traffic, where everyone is sending you traffic directly.
Viral Converts Better
One last, huge point that makes viral better than both search and PPC traffic is that it converts much better. Why is that?
Viral traffic converts better because it's usually generated by people recommending your report or product to their list, or on their blog or web site. A personal recommendation holds a lot more weight for most people than a good ranking in the search engines or having the top spot for your PPC keywords.
After all, who do you trust more when making a decision on medication: your doctor, or the pharmaceutical company? It's obvious. You would trust your doctor's recommendation over a commercial telling you that some company's medicine is the best because you have a personal relationship with the doctor, and you've learned to trust him or her.
There is no better traffic than word of mouth traffic–and that's essentially what viral traffic is!
Summing it Up
It has been my experience that viral traffic is by far the best traffic you can have. It's cheap, it gets almost instantaneous results, it's less work to maintain and it converts better. That's an equation for success that no other form of traffic can touch.
I earned $3,000 in 7 days from 5 hours of work.
February 4, 2007
If you haven't already heard of my latest method for earning lots of money by creating and selling small reports for $7 each, then I suggest you read about it. I knew it was a good idea, but I never dreamed it would get the huge amount of positive publicity that it has!
I was impressed with my first report's results: $3,000+ in 7 days from 5 hours of work.
But this new report… wow. As of the time of writing this post, more than 3,000 copies have been sold, and I've earned more than $5,500 and added 2,700+ people to my mailing list–all from this one little report! And PayPal was giving some people problems, so I know I missed quite a few sales (maybe they couldn't handle all the sales I was making ;)).
If you have read the report, I'd love to know your thoughts on it, so please post your comments below. If you haven't ready it, what are you waiting for? Go get it!
TIP For Non-Marketing Niches
I've had a number of people ask me how they would go about recruiting affiliates if they are in a niche where most customers won't become affiliates. If you're in a niche like that, and you want to find people to sell your own $7 reports, then here's what I suggest you do:
- Go to your favorite search engine and search for sites related to your report.
- Email each webmaster personally–or better yet, look them up at whois.sc and give them a call.
- Let them know about your report, give them a free copy for review, and if they agree to sell it, send them their affiliate link.
In the Internet Marketing sector it's easy to find a lot of people to resell your reports–a lot of people who buy it will turn around and promote it. But in other niche markets, you have to work just a little bit harder. It's very much worth the effort, though, so get busy!
In fact, the above 3 steps are a great way to promote any product of yours to niche markets, even if it's not a $7 report.
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Jonathan Leger has been earning his living online full-time since the fall of 2004. He regularly posts advice about search engine optimization (his current passion), AdSense and Internet Marketing. 
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