A case study on the traffic-building power of article writing (update).
Two weeks ago I started a case study to see how much traffic I could get sent to a web site only by writing and distributing articles.
I created a brand new site on dog training that wasn't indexed in the search engines and didn't have any links to it from any other sites anywhere. I created a 5 day mini-course with the home page of the site being an opt-in form. I wrote 5 articles and submitted them to EzineArticles.com, GoArticles.com and ArticleCity.com.
On November 8th, one week after submitting the first article, the results were:
| Page Views | Signups | Sales |
| 68 | 25 | 0 |
| In Google? | In Yahoo? | In MSN? |
| Yes | No | No |
| Google Backlinks | Yahoo Backlinks | MSN Backlinks |
| 0 | 0 | 0 |
Now it's the 15th, and my how the traffic has grown! While the statistics aren't phenominal, keep in mind that it's only been just over two weeks and I haven't done any promotion at all outside of writing those first five articles.
Here are the updated stats as of November 15th:
| Page Views | Signups | Sales |
| 224 | 74 | 0 |
| In Google? | In Yahoo? | In MSN? |
| Yes | No | No |
| Google Backlinks | Yahoo Backlinks | MSN Backlinks |
| 0 | 0 | 0 |
One week later, I have 3 times as many signups and more than 3 times as many page views.
So it certainly seems that article writing can generate some traffic and sign-ups pretty quick. The only thing that I'm a bit disappointed with is that I haven't sold any of the back-end product yet. But honestly the email sales pitch I send the sign-ups after the mini course isn't any good. I just threw it together for the sake of having something to pitch to people in the end.
I'm changing things up a bit to see if I can generate some sales directly through writing articles. So here's what I'm going to do now. Now, instead of sending people to an opt-in form, I'll send them directly to the sales letter for the back-end product and see if I can generate sales without having people sign-up. Who knows, it might be a lousy mini-course that's preventing people from buying!
If I can generate sales from sending people straight to the product sales letter, I might rethink my approach and just write articles that direct people to my affiliate sites.
I'll post the updated numbers next week.
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