“AdSense is dead” is DEAD wrong.
I've been getting a lot of emails from my readers about a new report proclaiming the death of AdSense as a revenue maker. Since it's made such a stir I figured I should respond to it.
The short answer is that the report is bunk. Joel Comm, an AdSense guru, made a great response that refutes the report as well.
I'll quote part of his response, since I couldn't word it any better:
... if you focus on building garbage sites
... if you put no effort into creating your own original content
... if you expect to get rich quick
The author of the report says that he created 3,000 web sites, slapped AdSense on them and expected to make a huge amount of money.
- He didn't say anything about doing any search engine optimization of those sites.
- The speed in which the sites were created makes me think he was putting up spam sites.
- He attributed his lack of revenue to people being able to bid on AdSense clicks separately from Google search clicks.
If you want search engine visitors, you need links. You can't just throw up thousands of sites and exepct to make money. And with trash sites, even if you get links, the engines are much smarter about kicking you out of their indexes now.
As for advertisers being able to bid separately on AdSense clicks, I guess the author of the report didn't read my post about my very high dollar clicks.
So yeah, AdSense is dead for those who were building trash sites and dumping them into the search engines. Those sites did really well for about two years, and many people made a lot of money from that fact. But that method just doesn't work anymore.
For those of us who are building quality sites with quality content, AdSense is alive and well.
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