BEWARE: Buy 5,679 links for $47!
September 2, 2006
I've been looking over some sites that sell links lately, and I've noticed a lot of packages like the one in this title (though not quite so exagerated). I wanted to take a moment to warn you not to take anyone up on those kinds of offers.
Why not? You need more links to get better ranking in the search engines right?
Yes, you do. But stop drooling for a minute and think about it: that many links for that little money always means the links are spread across just a few domains. The search engines will only count one, count 'em, one link from each domain as a rule. The others are basically ignored or so completely devalued as to be almost worthless.
That just makes sense. If I have a domain with a thousand pages on it and I put a link in my footer across all of my pages to some other site, does that really make that target site "popular"? Common sense says no. It was just easier for me to add it to my footer.
So beware of the advertisements for thousands of one-way links for pennies a link. Unless the sites can prove that they get a lot of traffic, and it's the kind of traffic that will click on your link and visit your site, it's not worth it.
P.S. For the right way to build link popularity and get traffic both from the links and the search engine rankings those links give you, I recommend Jack Humphrey's Power Linking methods.
Content is NOT King.
September 1, 2006
Content is King. How many times have you heard that? Do you believe it? I used to. But then I stopped to think how ridiculous that statement really is. Content is not King. Something far more valuable is King.
Well, not really King. What you want is more democratic in nature. You want visitors. After all, if you have ten million fantastic articles of top-notch unbeatable quality but have no visitors, what do you have really?
Don't get me wrong, as an AdSense publisher you want to be constantly creating quality content and adding it to your site. But you're creating the content for the sake of the visitors, not the other way around.
Once you've created a quality article and posted it to your site, it's time to market that article. Submit it to the major article directories (articlecity.com, ezinearticles.com and goarticles.com). Get links directly to the article from other sites. Find blogs on the topic and ask them to review your article on their blog. Make sure that article gets seen! Doing this will also help rank your article in the search engines.
It's a lot more beneficial to go out and market an article (and earn more money because of it) than it is to continually write new content that nobody is seeing because you never market it. Plus it's a great motivator when you see your best articles getting a lot of traffic and earning you money.
One great article can bring in hundreds or thousands of visitors, many of whom will browse your site looking for other great content. Be sure you take advantage of that by getting those visitors on an email list. Offer them some free gifts if they are willing to opt-in and be notified when you post new content. You want to keep those visitors coming back and earning you more money.
AdSense is considered by many a throw-away-traffic business: webmasters try to get a visitor to their page once in the hopes that they will click an ad, but they completely ignore the fact that if you give the visitor incentives to come back again you can earn money from two, three, five, twenty clicks or more from the same visitor over time!
No, content is not King. Your visitors are the only royalty. So make sure you get a lot of them, treat them right and give them plenty of reasons to stick around.
P.S. When you're ready to get serious about getting quality links into your site, I strongly recommend you use Jack Humphrey's Power Linking methods.
New tool makes free articles unique and adds monetization to them.
September 1, 2006
This is the pre-launch announcement for my latest tool that's launching on September 26th. It's called Article Builder, and you can get a pre-launch video overview by clicking here.
This powerful tool has a huge database of articles and has the ability to make all of them appear unique to the search engines. It also adds monetization to the articles in addition to AdSense.
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Jonathan Leger has been earning his living online full-time since the fall of 2004. He regularly posts advice about search engine optimization (his current passion), AdSense and Internet Marketing. 
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