I've stated in the past that there are some products and services that Facebook just isn't a good advertising medium for, and I certainly believe that to be true. However, for some kinds of products it works well, as I've recently experienced after launching ShareWith.me.
(Incidentally, if you haven't looked at ShareWith.me since my last blog post, check it out now -- it's a hundred times cooler looking!)
I'm using Facebook as my primary advertising medium initially because I'd like to see how well it works for a general-appeal website. So far, so good. I'm seeing positive results and generating interest (and sales). It's a long term project that will take time to get into the black financially, but it's growing fast, so I'm happy about it.
To promote ShareWith.me, I've done two kinds of advertising on Facebook:
1. The standard ads that appear on the right side of the page in a normal browser.
2. Promoting posts I make on the ShareWith.me Community page.
The standard ads have generated most of the Likes on the page, but promoting the posts is proving to be a real winner, too. I wanted to share with you the success of one post in particular.
1. Find an image that motivates people to engage with it.
2. Post that image to your timeline and ask the people who see it to comment.
It's that simple. Here's the image that I posted to the ShareWith.me Community timeline:
And here's the content of the post:
After posting that I promoted the post for $5 to make sure it went out to as many people as possible. At the time of my posting it the page had about 1,500 Likes.
The results, to put it mildly, have been astounding.
Roughly 24 hours later, the post has been seen by more than 45,000 people. More than 14,000 of those people saw it because someone they were connected to commented on the post or shared it with their Friends. The post has received more than 1,000 comments, 200 likes and has been shared about 80 times so far.
This growth is showing no signs of slowing down, either. Of the $5 I spent to promote the post, only $2.63 has been spent so far. So there's still a long way to go. If Facebook will let me, I'll add more money to the promoted post to spread it out even further.
This little graphic and totally off-topic post has generated hundreds of visitors to ShareWith.me and added about a hundred additional Likes to the page. The reason those likes are important is because once a user Likes the page they will see my next promoted post (as will their Friends). So they've basically signed up themselves and their Friends for any advertising I do from now on.
I'm only getting started in my Facebook promotion of ShareWith.me, so I will be doing more of these kinds of marketing experiments going forward to see what sticks.
If you're interested in reading more about my Facebook experiences from a marketing perspective, post a comment below letting me know. I also encourage you to share your own Facebook advertising tips and tricks for other readers (and myself) to borrow from.
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